Social Media and Brand Manager

Job Description

Job Description

Overview

Cosmo Appliances is a fast-growing provider of modern, affordable luxury kitchen appliances. Headquartered in Southern California, we design sleek, professional-grade products that elevate home cooking and inspire creativity in the kitchen.

We are looking for a passionate and strategic In-House Social Media and Brand Manager to join us at our Chino, CA office. This role is perfect for a digital content leader who thrives both behind and in front of the camera, combining content direction, performance analysis, and hands-on execution to drive brand engagement.

Summary

As our in-house Social Media Lead & Brand Spokesperson, you will take full ownership of Cosmo's organic content strategy across social media channels like Instagram , TikTok , YouTube , and Facebook. You'll lead the planning, production, and optimization of branded video content, oversee a small creative team, collaborate with influencers, and align efforts with business goals through strategic coordination with leadership.

This is an on-site leadership role ideal for someone with strong creative instincts, production experience, and the confidence to represent our brand on camera .

Key Responsibilities

• Collaborate with the Marketing Manager and senior leadership to create, refine, and execute strategic social media plans aligned with company objectives.
• Develop and manage a long-term content calendar , aligning closely with brand initiatives, product launches, and seasonal campaigns.
• Lead a small in-house creative team, setting direction, providing mentorship, and managing workflow to meet quality and deadline expectations.
• Lead and direct video content production, from ideation and scripting through filming, editing coordination, and platform-specific publishing.
• Serve as the on-camera brand ambassador for Cosmo Appliances across Instagram , TikTok , YouTube , and Facebook, presenting product features, tips, and brand narratives in a compelling and confident manner.
• Oversee influencer and creator collaborations, including partner selection, briefing, approvals, and post-campaign evaluation.
• Own performance tracking and optimization , using analytics to evaluate engagement, reach, conversions, and to adjust strategies for greater impact.
• Safeguard brand identity and creative consistency, ensuring content reflects Cosmo's tone, aesthetics, and values.
• Research emerging trends and apply platform best practices to keep Cosmo's content fresh, engaging, and competitive.
• Review and approve all published content, acting as the final checkpoint for quality control and brand representation.
• Lead social media support for product launches and campaigns, offering creative direction and real-time execution.
• Partner with internal departments, including product development and customer support, to ensure, messaging is aligned and accurate.
• Actively manage community engagement, including comment moderation, content re-sharing, and fostering two-way communication

Qualifications

• 3+ years of professional experience managing and leading branded social media accounts
• Confident, articulate, and personable on camera , with strong presentation skills
• Skilled in video production using tools such as CapCut, Canva, Adobe Premiere, or similar
• Strong command of analytics with the ability to turn data into action
• Proven success in managing influencer programs and social campaigns
• Highly organized, self-directed, and proactive in a team leadership environment

Preferred Experience

• Experience working with kitchen, home, or lifestyle brands
• Background in creative leadership or content direction
• Familiarity with social media advertising and paid content strategy
• Knowledge of professional-grade studio equipment and editing workflows

Please submit:

• Your updated resume
• Portfolio or content samples (PDFs or links)
• A short 1-minute video introducing yourself and sharing why you’re the ideal on-camera representative for Cosmo Appliances