Sales Representative

Sales Representative

Calling all foodies, the passionate, the inspired!

At Burma Food Group it is more than just a "job" and we are more than just a "company". We are a small but mighty group of individuals passionate about food, life, people and culture. We are strong believers that food should be more than just fuel, it should be celebrated, act as a source of discovery, connection and feed a sense of adventure.

Burma Food Group is the company behind Burma Superstar, Burma Love and Burma Bites restaurants in the San Francisco Bay Area. What started out as a single restaurant with a vision to bring Burmese/Asian cuisine to the world, has quickly turned into a family of restaurants, as well as a retail line, and this is just the beginning.

Together we are on a mission to bridge cultures through food, and we want YOU to join us on our mission?

Be a part of our story, what do you say?

Position Summary:

Burma Love Foods is seeking a proven Sales Representative with a strong track record of closing new business and converting opportunities into measurable revenue across foodservice, distribution, and retail channels.

This role is primarily focused on new business development (90%), with limited operational and account support responsibilities (10%) to support continuity when needed.

This position is ideal for a hunter with deep food industry experiencesomeone comfortable calling on large regional and national retailers, distribution partners, and independent food businesses, while also confidently walking into restaurants and small shops to build relationships from the ground up.

The ideal candidate has experience selling through food distributors, regional or specialty wholesalers, or directly into foodservice and retail accounts, with a strong understanding of how buyers and operators make purchasing decisions.

Key Responsibilities:

New Business Development & Expansion (90%):

• Prospect, develop, and close new business across:
• Large retail accounts, including regional chains, multi-chain independent retailers, and specialty grocery / grab-and-go markets
• Distribution partners (such as Sysco, US Foods, Bi-Rite Distribution, or similar food distributors)
• Restaurants, cafes, and foodservice operators (a wide range of foodservice operators, including independent and multi-unit restaurants (casual through full-service), chef-driven and globally inspired concepts, catering and hospitality groups, corporate and institutional foodservice, and emerging models such as commissaries, meal prep companies, and ghost kitchens)
• Execute outbound sales strategies to drive new revenue, new product placements, and geographic expansion
• Call on a wide range of customersfrom large corporate buyers to owner-operators
• Build strong relationships with buyers, chefs, operators, and key decision-makers
• Present products, pricing, and value propositions tailored to each customer and channel
• Lead product tastings, in-store visits, restaurant drop-ins, and sales meetings
• Negotiate pricing and terms in alignment with company strategy
• Collaborate with internal teams to ensure smooth handoff to the Sales Director, who owns ongoing account management and onboarding
• Track pipeline activity, opportunities, and performance against growth goals
• Represent the brand at industry events, tastings, and trade shows as needed
• Monitor market trends, competitive activity, and customer feedback to identify growth opportunities

Sales Operations & Coverage Support (Approx. 10%):

• Learn and maintain a working knowledge of internal sales processes, including:
• Order processing
• Invoice creation
• Basic account servicing
• Provide temporary coverage and support for sales operations and account management during absences of the Sales Director (vacation, sick leave, etc.)
• Assist with internal coordination to ensure continuity of service and customer satisfaction
• Support overall sales program execution as needed

Note: This role does not own long-term account management. Ongoing account management and onboarding are led by the Sales Director.

Required Skills and Qualifications:

• 37+ years of experience in foodservice, CPG, retail, or distribution sales
• Experience working for or with companies such as Sysco, US Foods, Bi-Rite Distribution, or similar food distributors
• Proven ability to open new accounts and drive new revenue
• Comfort selling into both:
• Large, structured retail and distribution organizations
• Independent retailers and foodservice businesses
• Strong outbound prospecting and relationship-building skills
• Ability to manage a sales territory, pipeline, and follow-ups independently
• Proficiency with CRM tools, order systems, and basic reporting

Highly Preferred Skills and Qualifications (Food Service):

• Hands-on food or hospitality experience such as:
• Chef or line cook
• Baker or pastry professional
• Bartender or server
• Food production or kitchen management
• Deep understanding of food, ingredients, kitchen operations, and hospitality culture
• Genuine passion for food and emerging food brands

Skills & Attributes:

• Hunter mentality with a strong drive for results
• Comfortable with cold calls, walk-ins, and face-to-face selling
• Strong communication and negotiation skills
• Organized, self-motivated, and accountable
• Able to thrive in a fast-paced, growth-oriented environment
• Relationship-focused with a consultative selling approach

Compensation:

• Heavily commission-based with competitive commission structure
• Designed for high performers who want direct influence over income
• Competitive structure aligned with foodservice and distribution sales roles

Reasons why you`ll love your job:

• Opportunity to drive real growth in a respected, mission-driven food brand
• Exposure to both foodservice and retail channels
• Autonomy to build relationships and open doors
• Strong internal support with clear role ownership
• Ideal for sales professionals who love food and love selling

Equal Employment Opportunities (EEO):

Burma Food Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics and other protected classes. We also consider qualified applicants with arrest and conviction records, consistent with legal requirements. In addition to federal law requirements, Burma Food Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company operates.