Growth Marketing Strategist

Owning a portfolio of client accounts, the full-time remote Growth Marketing Strategist will manage Meta advertising campaigns, lead client strategy discussions, and develop direct-response copy and creative strategies to optimize performance and drive lead generation. Key responsibilities Lead bi-weekly client calls to discuss performance, strategy, and testing priorities while preparing performance reports Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, managing budgets and creative testing Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to develop effective messaging and strategies Required qualifications 5+ years of hands-on paid media experience with a focus on Meta advertising Proven ability to manage multiple client accounts and lead strategic conversations Strong direct-response copywriting skills, including experience with ad copy and scripts Experience with conversion tracking, pixels, and basic marketing automation Ability to analyze performance data and make data-driven decisions to improve campaign results