Sr. Media Strategist

Senior Media Strategist

We're looking for a Senior Media Strategist to lead audience-first, full-funnel media and communications strategy that translates business priorities into integrated channel plans. Sitting at the intersection of Business Strategy, Integrated Product Marketing, Brand, and Analytics, this role ensures our communications architecture, audience strategy, and media investments work together to drive both brand impact and commercial performance.

This person will define audience strategy, build comms frameworks that align messaging to funnel stages, and set investment priorities by audience, funnel stage, and channel. They will partner closely with Brand and Integrated Product Marketing to translate go-to-market strategies into cohesive communications plans, and then guide activation in close collaboration with our external media agency and in-house and agency analytics teams.

If you're equal parts strategic thinker, platform practitioner, and cross-functional connector — this could be your gig.

This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.

What You'll Be Up To:

Audience & Full-Funnel Media Strategy

• Translate commercial priorities into audience-first, full-funnel media strategy.
• Develop full-funnel comms plans that define how messaging evolves across awareness, consideration, conversion, and loyalty.
• Partner with Brand and Integrated Product Marketing to align campaign narratives, product priorities, seasonal moments, and promotional windows within a cohesive communications architecture.
• Establish investment priorities across audiences, funnel stages, and channels based on performance data, growth opportunities, and brand objectives.
• Partner closely with Integrated Product Marketing and Brand teams to align messaging architecture, go-to-market priorities, and campaign timing with channel strategy.
• Develop integrated, cross-channel plans spanning video, social, search, audio, display, and emerging platforms.
• Clearly define the role of each channel across awareness, consideration, conversion, and loyalty.
• Identify new audience growth opportunities, whitespace channels, and test-and-learn initiatives.

Hands-On Activation & Optimization

• Work directly within key platforms (Google Ads, Meta, TikTok, Pinterest, etc.) to guide structure, targeting, audience segmentation, creative testing, and optimization strategies.
• Oversee media activation in partnership with the external media agency, ensuring campaigns are executed according to strategic intent.
• Collaborate closely with both in-house and agency media analytics teams to interpret performance data and translate insights into action.
• Leverage marketing mix modeling, attribution insights, incrementally testing, and reporting dashboards to refine strategy.
• Champion AI-enabled tools, automation, and advanced targeting capabilities to drive smarter, faster optimization.
• Continuously test, learn, and scale — balancing brand-building initiatives with performance efficiency.

Agency Leadership & Cross-Functional Integration

• Serve as the strategic lead and day-to-day partner to our external media agency.
• Provide clear, actionable direction grounded in audience insights, funnel objectives, and business priorities.
• Act as connective tissue between Media, Brand, Integrated Product Marketing, Lifecycle, and Analytics to ensure cohesive campaign execution.
• Present media strategy, performance narratives, and forward-looking recommendations to leadership and cross-functional stakeholders.

Our Ideal Teammate Will:

• Think audience-first and understand how communications strategy shapes media investment decisions.
• Be equally comfortable developing strategic frameworks and in-platform observations.
• Bring a performance-informed mindset to a bold, human-centered travel brand.
• Thrive in a fast-paced environment with evolving priorities and seasonal shifts.
• Demonstrate fluency and curiosity in AI-driven marketing technologies.
• Be highly collaborative, working seamlessly with analytics, product marketing, brand, and agency teams.
• Communicate clearly and confidently with senior stakeholders.
• Stay relentlessly focused on testing, learning, and scaling what works.

Superpowers Required:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years in media strategy, planning, and hands-on platform management.
• Proven experience leading audience-first, full-funnel media strategies.
• Strong hands-on expertise with platforms such as Google Ads, Meta, TikTok, Pinterest, and other paid channels.
• Experience working closely with analytics teams to apply attribution, MMM, incrementality testing, and performance reporting to strategic decisions.
• Experience managing and guiding external media agencies.
• Familiarity with analytics and visualization tools such as GA4, Tableau, Looker, or similar.
• Proficiency in Google Workspace.
• Travel industry experience a plus — cruise experience an even bigger plus.

What Matters to Us:

At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won't be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen.

Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Our greatest strength comes from our ability to come together as unique individuals -- we seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self.