Emerging Direct Commerce Brand Lead

Emerging Direct Commerce Brand Lead

Clorox is the place that's committed to growth for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

The Emerging Direct Commerce Brand Lead shapes and advances the Business Unit's social commerce strategy across TikTok Shop and other direct-to-consumer emerging platforms as the digital commerce landscape and consumer habits shift, with explicit ownership of revenue/ GMV, profitability, learning, and consumer engagement outcomes. This role serves as the primary Business Unit (BU) partner, connecting marketing, sales, finance, agencies, operations, supply chain, and platform partners to define how social commerce supports growth, digital shelf excellence, consumer engagement, and broader ecommerce priorities.

The role leads social shop strategy, learning agenda, assortment, SKU optimization, sales forecasting, inventory planning, promotional plans, PDP and digital shelf execution, campaign activation, platform partnership opportunities, and performance optimization. Success requires a strategic, commercially minded marketer who can translate creator-led commerce trends, platform capabilities, and business priorities into actionable plans grounded in financial guardrails, operational readiness, brand standards, leadership operating cadences, and measurable business outcomes.

In this role, you will:

• Lead the Business Unit's social commerce strategy across TikTok Shop and emerging commerce platforms, driving revenue, GMV, profitability, and consumer engagement.
• Translate platform insights, creator trends, consumer behavior, and business performance into actionable strategies that support campaign planning, innovation, and business growth.
• Partner cross-functionally with Brand Marketing, Sales, Finance, Supply Chain, Operations, Legal, Customer Care, Creative, Media, Social, and agency partners to deliver commercially successful social commerce initiatives.
• Lead sales forecasting, inventory planning, assortment strategy, pricing, promotions, and launch readiness to optimize business performance and profitability.
• Own digital shelf excellence, including PDP optimization, merchandising, content execution, and platform readiness to maximize discoverability and conversion.
• Manage TikTok Shop affiliate and creator strategies, including agency partnerships, creator selection, campaign execution, and performance optimization.
• Collaborate with paid media teams and platform partners to optimize campaigns, drive ROAS, revenue, conversion, and overall business performance.
• Establish a test-and-learn approach by analyzing business performance, identifying optimization opportunities, mitigating risks, and presenting insights and recommendations to senior leadership.

What we look for:

• 7+ years of experience in strategic marketing, ecommerce, digital commerce, social commerce, retail media, marketplace, and/or DTC, ideally within a consumer products or brand-led organization.
• Ability to translate business objectives into channel strategies, activation plans, learning agendas, and measurable outcomes.
• Strong analytical skills; proficiency with sales and analytics tools. TikTok Seller Center & Affiliate Center experience preferred.
• Experience delivering sales outcomes and/or familiarity with Retailer platforms, strategy and goals to deliver commercial outcomes.
• Experience with sales forecasting, inventory planning, SKU optimization, digital shelf management, PDP execution, and marketplace or social commerce performance management.
• Strong cross-functional leadership across brand, sales, finance, creative, legal, supply chain, operations, customer care, media, social, and agency teams.
• Commercial and financial acumen across profitability, pricing, promotions, media investment, agency fees, commissions, fulfillment costs, and ROI.
• Experience with affiliate, influencer, creator, paid media, social, and/or ecommerce agencies.
• Understanding of content-driven commerce, creator-led discovery, social platform dynamics, digital shelf requirements, and performance marketing.
• Ability to operate in ambiguity, build new ways of working, influence without authority, manage timelines, mitigate risk, and communicate clearly with working teams and leadership.
• Bachelor's degree in Marketing, Business, or related field.
• In office Tuesday, Wednesday, Thursday. For the right candidate, open to 100% remote.

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.

We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.

Zone A: $131,200 - $258,500

Zone B: $120,300 - $237,000

Zone C: $109,400 - $215,500

All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.

This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies.