VP, B2B Marketing

VP of Marketing Location: San Diego, CA 92101 (Onsite at Symphony Towers) Compensation Range: $150,000-$200,000 DOE At Luminize, we help brands win, and as one of the top 5 Amazon sellers in the US, we’re looking for top performers to grow with us. We’re defining a category, not just filling a role. As our VP of Marketing, you’ll build and scale a B2B marketing function from the ground up – setting the vision, shaping the narrative, and establishing Luminize as the trusted growth partner for enterprise brands navigating Amazon and beyond. This is a rare opportunity to own the strategy and roll up your sleeves to execute it. What You’ll Be Doing Marketing Strategy & Leadership: Define the long‑term marketing vision aligned to company growth and revenue objectives, identify priority segments and ICPs, and establish the planning processes and operating rhythms that power our next phase of growth. Build, develop, and lead a high‑performing modern B2B marketing team – and serve as a key voice on the leadership team influencing strategy well beyond marketing. Category Narrative & Thought Leadership: Define and evolve Luminize's positioning as the marketplace growth partner for enterprise brands. Translate proprietary data, client outcomes, and market insights into compelling POVs, editorial content, and executive visibility that engages senior e‑commerce and brand leaders. Brand & Market Presence: Shape and scale the Luminize brand across all external touchpoints – driving awareness and credibility through PR, events, partnerships, and executive engagement. Ensure consistency, quality, and authority of messaging at every stage of the funnel. Demand Generation & Pipeline Growth: Own marketing's contribution to pipeline and revenue. Build scalable, multi‑channel demand generation programs across content, digital, ABM, partnerships, and events – partnering closely with Sales to define target accounts, conversion strategies, and pipeline acceleration initiatives. Marketing Operations & Infrastructure: Define and implement the marketing tech stack, data model, and reporting framework. Establish full‑funnel measurement, forecasting, and performance management, and build a culture of data‑driven decision making with clear attribution and actionable insights. Cross‑Functional Leadership & Executive Reporting: Operate as a collaborative partner across Sales, Product, Finance, and Customer Success. Prepare and present marketing performance updates to executive leadership, clearly connecting marketing activity to business outcomes. What You Bring 12+ years of progressive B2B marketing experience, ideally in SaaS, e‑commerce, or tech‑enabled services, with a strong grasp of enterprise buyer journeys. 3+ years in a senior marketing leadership role with a proven track record of building and scaling marketing teams. Demonstrated ownership of or direct influence over pipeline and revenue outcomes. Strong foundation in demand generation, positioning, and go‑to‑market strategy, with experience partnering closely with Sales in high‑growth environments. Familiarity with best‑in‑class marketing tech stacks including CRM, automation, and analytics tools. Bachelor's degree in Marketing, Business, or related field (or equivalent experience). Preferred: Experience in e‑commerce, marketplaces, or related ecosystems; background spanning both services and SaaS models; experience in earlier‑stage or high‑growth companies. Office and Work Environment Stunning views of the city and coastline. Free access to the building gym. Discounts at restaurants and cafes in the tower. Secure bike racks in the building and 24/7 paid parking in a nearby downtown structure. Close walking distance to 100+ of the top bars, restaurants, and coffee shops. Ergonomic standing desks and high‑quality workstations. A fully stocked snack bar, espresso machine, and cold drinks. A welcoming team lounge area and sunny workspaces. A clean, modern space where we can do our best work together. Benefits & Perks Multiple medical plan options through Anthem Blue Cross. Dental & vision insurance (including orthodontia and annual exams). Pet benefit program with savings on vet care, products, and services. Paid vacation (accruing up to 120+ hours/year with rollover and cap). Paid holidays annually. Coverage for spouses/domestic partners and dependents under 26. Benefits begin on the first of the month after your hire date. Growth & Career Opportunities At Luminize, growth isn’t just something we drive for our clients – it’s our mindset and a big priority for our people. We offer clear career paths and leveling guidelines so you always know where you stand, what’s next, and what skills and experience you need to get there. From day one, you’ll have visibility into advancement opportunities and what it takes to grow into broader leadership and cross‑functional impact. We promote from within. Many team leads and managers started in individual contributor roles and grew by consistently showing initiative, curiosity, and impact. Mentorship, cross‑functional exposure, learning resources, and a culture that encourages asking questions and leveling up are part of the experience. About Luminize Luminize is a full‑service Amazon growth partner helping brands achieve next‑level success in a competitive digital marketplace. From creative strategy to advertising and analytics, we combine expertise and hustle to fuel results for brands in CPG, health, wellness, beauty, and beyond. We’re not your typical agency, and we like it that way. We operate with transparency, celebrate wins often, and treat every brand like it’s our own. If you’re ready to work with great people, do work that matters, and keep growing, we’d love to meet you. Apply now and let’s grow together! #J-18808-Ljbffr