Senior Associate, Business Platform Enablement & Delivery (CMS)

Enablement Strategy, Architecture, & Associated Roadmap Partner with Business Product Managers and the AI Product Manager to understand business capability priorities, experience visions, and the AI roadmap — then shape how content and design-to-development platform capabilities are solutioned to enable their outcomes. Define and maintain the platform vision for the enterprise CMS (headless, content-as-a-service) and a modern design-to-development pipeline — architecting both for today's digital properties and for emerging agentic, conversational, and generative interfaces. Research and evaluate emerging capabilities — knowledge graphs for semantic discovery, AI-assisted authoring and content assembly, AI-accelerated design-to-dev tooling, and evolving SEO/AEO/GEO requirements — and translate findings into platform requirements. Translate business needs into content platform solutions: creative-to-publish lifecycle (ideation through multi-channel publish with AI at each stage), content models and taxonomy, design-to-development handoff standards, and LLM discoverability. Identify and onboard solutions and tools to enable content and design-to-development strategies defined by Content Operations, Content Strategy, and Design teams. Develop and maintain documentation of the content and design-to-development architecture — showing how capabilities integrate with the broader business and MarTech architecture, including downstream personalization, activation, and analytics platforms. Partner with content operations to establish content-as-a-product governance within the architecture: lifecycle ownership, quality standards, and reuse patterns. Maintain a prioritized enablement roadmap that sequences content engine and design-to-development capabilities based on business impact, downstream dependencies, and alignment to broader platform roadmaps. Manage sprint planning, feature delivery, and risk escalation — ensuring trade-offs are transparent and data-informed. Guide test script creation and prioritization; support triage and resolution of defects. Ensure deployment readiness through collaboration with key stakeholders. Qualifications Strong experience with enterprise CMS platforms, including headless CMS and/or content-as-a-service architectures (e.g., Contentful, Storyblok, Adobe AEM as a Cloud Service, or equivalent). Solid understanding of content modeling, structured content, taxonomy, and metadata — with the ability to translate strategies from content operations and strategy teams into platform requirements. Understanding of how SEO, AEO, and GEO intersect with content architecture and how structure and metadata choices impact discoverability and brand visibility. Familiarity with knowledge graph concepts and their application to content ecosystems is a plus. Forward-looking perspective on AI applied to content operations — how agentic systems and generative interfaces are reshaping content delivery and consumption. Experience enabling design-to-development workflows, including design systems, design language governance, component libraries, and structured engineering handoff. Analytical mindset — experience defining and tracking content operations KPIs (speed-to-publish, reuse rates, throughput, discoverability) and using data to drive prioritization. Delivery-focused — proven track record of shipping platform capabilities through agile delivery. Strong facilitator who drives clarity, consensus, and accountability across creative, business, and technical teams. Strong written and verbal communication skills across technical and business audiences. Bachelor's Degree, or equivalent. Minimum of 7+ years of relevant experience, with 5+ years specializing in enterprise CMS, content platforms, or digital product delivery with a content focus. #J-18808-Ljbffr New York Life