Brand Manager - Overland Park, KS
National Guard Employment Network
Brand Manager
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core valuesCaring, Inclusive, and Courageouswe foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
At Hill's we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you're interested in work that matters, fueled by passion for pets, we invite you to apply. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill's mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that's a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.
The Brand Manager is responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. Leads the development of sub-category / brands strategies including Innovation Grid, Brand activations, Promotional Events, Media and 5P strategies, taking into consideration the business dynamics and opportunities. Drives the execution of margin improvement and simplification initiatives within sub-brand.
Responsibilities:
- Develop pet parent and veterinarian targeted Growth Strategies by sub-brand, species, product form, and/or condition
- Drive Product Superiority by identifying, substantiating and activating differentiated claims in integrated marketing communications
- Identify issues / opportunities and propose action plans to achieve the objectives of the brand
- Develop & utilize strong consumer & shopper insights of the category, market and segments
- Define Global Pricing & Portfolio Strategies and Competitive Benchmarking
- Gain Senior Mgt alignment to brand strategies and go-to-market plans
- Develop omni-channel marketing, communication and media strategies using insights & analytics to drive share growth
- Lead Strategic Brand Campaigns overseeing the development and global rollout of equity campaigns
- Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
- Lead global Portfolio Optimization efforts to align with regional needs
- Manage brand A&P budgets
- Lead & deploy commercial projects ensuring business continuity
- Ongoing monitoring and analysis on brand sales, volume, market share, competitive insights
- Support Long Lead Planning, Budget Review, and Mid-Year Review
- Active collaboration with numerous functions including Insights, Innovation, Digital, Data & Analytics, Professional Veterinary Affairs, Customer Development, Supply Chain, Legal/Regulatory, S&T, and Corporate Communications
- Manage large cross-functional teams to lead commercialization efforts
Vacancy posted 1 day ago
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