Director, Global Marketing IMX Research Protocols and Intelligence

The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions. This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Marketing IMX Research Protocols and Intelligence , you will lead a team of research, data and analytics experts to deliver the development and delivery of next-generation creative and communications intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns. You will work across market research, insights, category, end-to-end connections and advertising disciplines to build and implement holistic diagnostics for creative advertising, consumer experiences, and brand campaigns. Key Responsibilities Creative and Communications Intelligence Creation and Delivery Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement. Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations. Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness. Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies. Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements. Communications Research and Data Integration #J-18808-Ljbffr The Coca-Cola Company