Marketing Coordinator

Location: Sewickley, PA | Hybrid/Remote Flexibility Position Type: Part-Time Employee or Independent Contractor Hours: Estimated 10 hours per week, depending on organizational needs Compensation: $27.00- $32.00 hourly Laughlin’s Mission Statement: We empower children, teens, and families through client centered clinical and academic services in a safe, supportive environment, helping every child thrive academically, socially, and emotionally. About Us Laughlin Children’s Center is a nonprofit organization dedicated to helping children and families thrive through specialized educational, therapeutic, and developmental services. Located in Sewickley, Pennsylvania, LCC provides services that support children’s learning, communication, emotional well-being, and overall development. Our mission is rooted in helping children reach their full potential by providing high-quality, accessible services and partnering with families, schools, and the broader community. The Opportunity Laughlin Children’s Center is seeking a creative, organized, and results-oriented Marketing Coordinator to strengthen the organization’s visibility, communicate its impact, and support program growth and fundraising initiatives. This flexible, part-time position will lead the development and execution of marketing and communications activities across digital and traditional channels. The ideal candidate is a strong writer and creative thinker who can translate LCC’s mission, programs, and impact into compelling content that engages families, referral sources, donors, and community partners. Working closely with the Executive Director and Development team, the Marketing Coordinator will help ensure consistent branding and messaging while identifying opportunities to expand awareness, increase program inquiries, strengthen community engagement, and support philanthropic efforts. The position is well suited to an experienced marketing professional seeking a flexible part-time role or an independent contractor interested in supporting a mission-driven nonprofit. Roles and Responsibilities 1. Digital Marketing and Social Media Develop and manage a consistent social media calendar across relevant platforms, including Facebook, Instagram, and LinkedIn. Create engaging content highlighting LCC’s programs, services, staff expertise, organizational news, events, and impact. Write, design, and schedule social media posts, graphics, and short-form digital content. Monitor engagement and recommend strategies to increase reach, followers, and interaction. Identify opportunities to expand LCC’s digital presence and connect with families, referral partners, donors, and community stakeholders. 2. Website and Content Management Maintain and update the LCC website to ensure information is accurate, current, accessible, and engaging. Develop website content that clearly communicates LCC’s programs, services, and value to families. Support search engine optimization (SEO) efforts to improve visibility in relevant local searches. Identify opportunities to improve website navigation, service descriptions, inquiry pathways, and calls to action. Develop content that helps families understand available services and how to access them. 3. Marketing Collateral and Communications Create and update brochures, flyers, program descriptions, presentations, and other marketing materials. Ensure consistency in organizational branding, messaging, tone, and visual identity. Develop compelling stories that communicate the impact of LCC’s work while protecting the privacy and confidentiality of children and families. Support the creation of materials for community presentations, events, and organizational initiatives. 4. Program Growth and Community Awareness Partner with program directors to identify opportunities to increase awareness of LCC’s services and support program growth. Develop targeted marketing initiatives for specific services, programs, and audiences. Help strengthen relationships with schools, pediatricians, therapists, community organizations, and other referral sources through strategic communications. Support outreach campaigns designed to increase program inquiries, referrals, and enrollment. Identify community partnerships, events, and promotional opportunities that align with LCC’s mission. 5. Development and Fundraising Support Collaborate with the Development Director to support fundraising campaigns, donor communications, and special events. Develop marketing materials that communicate organizational impact, community need, and philanthropic opportunities. Support annual giving, donor engagement, planned giving awareness, and capital campaign communications as needed. Support creating an annual Impact Report. Help develop donor-facing stories and content that demonstrate the difference LCC makes in the lives of children and families. Ensure marketing materials reinforce the connection between community support and LCC’s ability to provide accessible services. 6. Analytics and Continuous Improvement Track key marketing metrics, including social media engagement, website traffic, email performance, and campaign results. Prepare brief monthly updates summarizing activities, outcomes, and recommendations. Use available data to refine marketing strategies and prioritize activities with the greatest potential impact. Recommend cost-effective marketing tools, platforms, and strategies appropriate for a nonprofit organization. Requirements and Qualifications Bachelor’s degree in marketing, communications, public relations, or a related field preferred; equivalent professional experience will be considered. Two or more years of relevant marketing or communications experience. Demonstrated experience managing social media accounts and developing digital content. Strong writing, editing, and storytelling skills. Experience creating marketing materials using tools such as Canva, Adobe Creative Suite, or comparable platforms. Familiarity with website content management systems and basic SEO principles. Strong organizational skills and the ability to manage multiple projects and deadlines independently. Ability to work collaboratively with leadership, program staff, and development professionals. Experience working with a nonprofit, healthcare, education, or human services organization is a bonus. A commitment to LCC’s mission and the importance of accessible services for children and families. Desired Skills and Attributes The ideal candidate is: Creative: Able to develop engaging content that brings LCC’s mission to life. Strategic: Understands how marketing activities contribute to organizational growth and sustainability. Self-directed: Comfortable working independently and managing priorities in a flexible environment. Collaborative: Enjoys working with a small team and translating staff expertise into compelling communications. Mission-driven: Motivated by the opportunity to make a meaningful difference for children and families. Results-oriented: Able to connect marketing activities to measurable outcomes. Measures of Success Success in this role will be evaluated through mutually agreed-upon goals, including: Consistent and engaging social media activity. Improved website content, accuracy, and user experience. Increased digital engagement and awareness of LCC’s programs. Marketing campaigns that support program inquiries, referrals, and enrollment. Timely development of marketing collateral and communications. Effective collaboration with the Development team on fundraising initiatives. Regular reporting on key performance indicators and recommendations for improvement. Specific goals and deliverables will be established with the Executive Director based on organizational priorities and available resources. Work Arrangement This position may be structured as either: Part-Time Employee: A part-time staff position with an anticipated commitment of an estimated 10 hours per week. The schedule and work location will be determined in consultation with the Executive Director. Independent Contractor: A project-based or retainer arrangement with agreed-upon deliverables, timelines, and compensation. The contractor will coordinate with the Executive Director and designated staff to ensure alignment with organizational priorities. The final arrangement will reflect the needs of Laughlin Children’s Center, the scope of services, and the nature of the working relationship. Laughlin is committed to building a resilient, vibrant and diverse team that reflects our clients’ identities, and we’re proud to be an Equal Employment Opportunist (EEO). We provide work opportunities without regard to perceived or actual protected characteristics. #J-18808-Ljbffr