Senior Staff Outbound Product Manager

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

What you'll do

Own the market and the narrative

• Build deep understanding of customer segments, buyers (CISO, IAM Principals, GRC, platform owners) and the landscape across IGA, PAM, identity security posture management and non-human identity security.
• Craft the positioning and story for Veza on the ServiceNow platform, including how customers secure and govern AI agents alongside human and machine identities.
• Be a credible external voice: brief analysts (Gartner, Forrester, KuppingerCole), speak at customer and industry events, and guide community engagement and progressive content.

Launch and drive adoption

• Guide go-to-market for new capabilities and major integrations: launch plans, announcements, release notes, demo assets and internal enablement.
• Run early access and preview programs that validate new capabilities with design partners before general availability.
• Define and own adoption and customer success metrics; instrument them, report on them, and act on what they show.

Make deployments repeatable

• Define and test GA readiness for capabilities and integrations: packaging, documentation, deployment guides, support escalation paths and operational playbooks.
• Account for real enterprise constraints: security reviews, least-privilege setup, change management and admin workflows across hundreds of connected systems.

Equip the field and partners to win

• Give Sales, Solution Consultants, Customer Success, Support and partners what they need: talk tracks, discovery questions, ROI and business-value narratives, battlecards and objection handling, implementation checklists and troubleshooting guides.

Be the Voice of the Customer

• Bring field and deployment insights into planning: turn customer feedback into prioritized requirements and crisp acceptance criteria for inbound PMs, and advocate for customers with engineering and company principals.

Qualifications

Required

• 8+ years in product management, product marketing, solutions or a hybrid PM/PMM role in enterprise SaaS, with at least 4 years in identity and access management or security.
• Working knowledge of identity security: IGA, PAM, access reviews and certifications, least privilege, entitlements and permissions models, and non-human identities.
• Fluency in enterprise deployment realities: SSO, OAuth and SAML, ACLs, data governance, security reviews, compliance (SOX, SOC 2, ISO 27001) and admin UX.
• A track record of launching and scaling integrations, connectors or platform capabilities, and measuring their adoption.
• Experience applying AI to how work gets done, and a clear point of view on the identity and security risks AI agents introduce.
• The ability to write the narrative, build the deck, deliver the demo, and equip teams to win with it.
• Excellent written and verbal communication; you simplify complexity without losing technical truth, for audiences from engineers to CISOs.
• An systematic approach: you define metrics, instrument success and make data-informed recommendations.
• Strong ownership and the ability to lead through influence across Sales, SC, CS, Support, Marketing, Partnerships and Security/Legal.

Nice to have

• Experience with identity platforms such as Microsoft Entra, Okta, SailPoint, Saviynt or CyberArk, as a vendor or practitioner.
• Experience with industry relations or industry speaking.
• Hands-on experience with the ServiceNow platform.
• A security or IAM certification (CISSP, CCSP or similar)

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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Employee Type: RegularRegion: AMS - North America and CanadaWork Persona: Flexible or Remote