GEO/SEO Account Manager

Hello, We’re Built In

What We’re Up To
Built In is the only recruitment and employer reputation platform that helps companies measure and shape their reputation in AI search — so they can be visible, trusted, and chosen by top talent.

The talent market is being redefined by AI. As the HR tech space gets louder with new tools, the real shift is happening on the candidate side — by 2028, more candidates will use AI assistants like ChatGPT and Perplexity to discover and apply for jobs. Built In is the first to give companies the ability to manage how they appear in this new search landscape.

We already reach millions of tech professionals each month, and our 1,800+ customers — from breakout startups to Fortune 100 giants — partner with us to tell authentic stories about their cultures and attract top talent. 

Now, with our new AI-powered reputation platform, we’re helping companies future-proof their employer brand and win in the era of intelligent search.

What You’ll Be a Part Of

Built In is 14 years strong but operates with the drive and ambition of a startup. We move fast, stay close to our customers, and are unafraid to build what’s next. You’ll have the opportunity to shape how companies think about employer branding, redefine the playbook, and capture the next wave of demand.

You’ll be part of a team that values curiosity, accountability, and being good humans first. Our leadership team has worked together for years, building a culture rooted in trust, transparency, and shared success. If you’re looking to make an impact — to help customers embrace change, to own a new category, and to drive growth in a company built for what’s next — this is the opportunity for you.

We’re looking for a GEO/SEO Account Manager

We're looking for a GEO/SEO Account Manager to join our Account Management team and own the customer experience for our SMB and Mid-Market accounts. In this role, you'll be a shared resource across a pod of Account Managers — leading onboarding for new SMB/MM customers, monitoring the health of your book of accounts, and serving as the first point of contact for product questions and level-1 support needs.

This is a newly-created role, so you'll help build the playbook as you go. It's ideal for someone who is organized, curious, and a self-starter — energized by learning a product inside and out, helping customers get up and running quickly, and partnering closely with Account Managers, Support, and Product to deliver a great customer experience from onboarding through renewal.

How you’ll contribute

• Own onboarding and implementation for new SMB accounts and Mid-Market accounts, including regular check-ins through the first weeks of the relationship
• Guide customers through platform setup, training, and best practices to drive adoption, including onboarding new end users on SMB accounts
• Serve as a shared resource across a pod of Account Managers, joining customer calls as needed to support product optimization conversations
• Oversee a book of SMB/Mid-Market accounts — monitoring product and account health scores, flagging risk, and proactively reaching out where needed
• Act as the first line of defense for level-1 support needs, escalating to the Support team when needed
• Run utilization syncs as needed based on account and product health, and support QBRs and renewal kickoffs for SMB accounts in partnership with the Account Manager
• Build deep product expertise on the Built In platform to become a go-to resource for customers and internal teams
• Partner cross-functionally with Account Management, Sales, Product, and Support to deliver a seamless customer experience
• Help customers understand emerging best practices in AEO, GEO, and AI search visibility, translating a rapidly evolving landscape into clear, actionable recommendations.
• Guide customers in using Built In’s platform and insights to strengthen how their employer brand is represented, discovered, and cited across AI-powered search experiences.

What you need

• Experience in a customer-facing role such as customer success, onboarding, account management, or support (SaaS or tech industry experience preferred but not required)
• Strong organizational skills and exceptional attention to detail
• A self-starter mindset and comfort with autonomy — you'll help define best practices for a brand-new role
• Excellent written and verbal communication skills, including comfort leading customer calls and trainings
• Ability to manage multiple accounts and priorities in a fast-paced environment

Impress us even more

• Experience monitoring account health and proactively managing at-risk accounts
• Experience partnering cross-functionally with Sales, Account Management, or Product teams
• Interest in or experience with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search visibility, or related emerging search and content strategies.

Our base salary range for this role is targeted at $70,000 - $80,000 per year. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's skills, qualifications, experience and work location. The base pay range provided is subject to change and may be modified in the future.

All regular, full-time employees are eligible to enroll in Built In's benefit plans, beginning the first of the month after the first day of employment. Benefits information can be located at .

What We Value

We’re revolutionizing tech recruitment. So we question everything, because the best answers sit just to the right of a question mark. That’s our heritage as a disruptive company — as a company whose future depends on our capacity to innovate with a sense of drive, purpose and urgency. If you join Built In, you will work from this set of values: 

• Be Inclusive, Always . We’re committed to a culture where all people are respected, have a say and can be their whole selves. We will uplift and advocate for one another. Always.

• Be Unreasonably Passionate. Our passion is borderline obsessive, and we’re ok with that. No one ever built anything great on a “meh.” We work with outsized passion to fulfill our mission.

• Be Humble. You don’t have all the answers. Luckily, you don’t have to. Don’t worry about being right. Be humble instead. 

• Stay Curious. Curiosity is a springboard to the future. It can transform the wisp of an idea into a breakthrough. We ask “what if.” We work with wonder. It’s how we innovate.

• Lead with Solutions. Question everything. But offer solutions as you do. Raise issues. But propose a few answers. For every hole you poke, offer a way to patch it up. 

• Own the Result. We have no time for blame or shame. When you stumble, own it, learn from it + get back to business. 

• Do More. Do more than your job description. Take initiative. Take charge. No job is beneath you, and no job is too big. Be a leader and do more — do whatever it takes. 

Be Inclusive, Always

Research shows that women and other marginalized groups tend to apply to roles only when they check every point on a job description. We encourage you to apply if you meet the majority of qualifications and this role is aligned with your career trajectory. 

Built In is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

Built In is guided by principles of diversity, equity, and inclusion (DEI). We are committed to this work over the long-term, but here’s some of what’s in place today:

• We have three ERG groups: BuiltOut, United We Parent and Women United in Tech . 

• We are proud to be led by a woman CEO and founder, and that more than half of our managers and employees identify as women

NOTE: BUILT IN NEVER CONTACTS JOB APPLICANTS VIA TEXT, MESSENGER OR OTHER SIMILAR APPLICATIONS. BE AWARE OF PHISHING AND SPOOFING SCAMS, BOTH VIA TEXT AND EMAIL. ONLY RESPOND TO EMAILS FROM BUILTIN.COM