Associate Athletic Director for Brand Strategy

San Marcos, TX Texas State University Associate Athletic Director for Brand Strategy & FanExperience Posting Number: 2026687 Location: San Marcos Department: Strutters Ticket Mktg Cheer Recruitment Type: Open Recruiting Job Type: Full-Time Monthly Salary: commensurate with experience Job Category: Exempt Required Qualifications Previous experience in intercollegiate athletics, sportsorganization equivalent or high level marketing/experienceentity. Knowledge of applied fan engagement and promotionalstrategies. Experience with game presentation, entertainment andcoordination (i.e. football). Experience managing digital/social media channels to advancebrand affinity. Skill in establishing rapport with internal and externalconstituents. Demonstrated ability to work in collaborative teamenvironment. Demonstrated effective communication skills. Ability to supervise staff. Preferred Qualifications Bachelor's degree with additional consideration for Master'sdegree. Experience with digital communication tools. Experience using Adobe Creative Suite. Job Description The Associate Athletic Director for Brand Strategy & FanExperience is responsible for developing digital, marketing andengagement strategies to enhance the brand value and fan experienceof Texas State Department of Athletics. The position will direct,develop, initiate, and support strategies that drive revenue,increase attendance, and enhance in-game and fan experiences. TheAssociate Athletic Director will report to the Executive SeniorAssociate Athletic Director for External Operations. Job Duties Manage and coordinate digtial strategies and engagmenet toenhance the Texas State branding, increase fan engagement, anddrive revenue. Oversee game presentation efforts and execution of in-gameentertainment operations. Manage and coordinate the department's main digital channelsincluding social media, email marketing platforms, and SMS. Oversee campus and community promotional efforts to increaseengagement and involvement Serve on External Unit leadership team and work collaborativelywith all external offices to achieve department goals andoutcomes. Additional Information to Applicants Job Open Date: 07/21/2026 Job Close Date: Open Until Filled: Yes Normal Work Days: Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday Normal Work Hours Start: 8:00AM Normal Work Hours End: 5:00PM (Evenings as required) Legal and Required Notices Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardlessof race, sex, color, religion, national origin or ancestry, age,marital status, disability, veteran status, or any other basisprotected by federal or state law in employment, educationalprograms, and activities and admissions. Employment with Texas State University is contingent upon theoutcome of record checks and verifications including, but notlimited to, criminal history, driving records, education records,employment verifications, reference checks, and employmenteligibility verifications. In accordance with federal law, all new employees must complete theForm I-9 and provide acceptable documentation verifying their identity andauthorization to work in the United States. Texas State Universityparticipates in E-Verify, and employment is contingent upon thesuccessful verification of work authorization. Employees arerequired to maintain valid work authorization to satisfy theconditions of Form I9 at all times during their employment and theuniversity makes no implicit or explicit promises to financiallysupport visa or permanent residency applications. About Texas State and San Marcos Texas State University is a emerging research institution locatedin the burgeoning Austin-San Antonio corridor and in the beautifulTexas Hill Country. It is the largest of eight campuses in theTexas State University System and one of the 75 largestuniversities in the country, with over 38,000 students andapproximately 4,000 faculty and staff Texas State is located in San Marcos, a growing community of over50,000 people located about half way between Austin and SanAntonio. Texas State enjoys a setting that is unique among Texasuniversities. The beauty of the crystal-clear San Marcos River andthe stately cypress and pecan trees on the campus add to the charmof the university's picturesque setting. Our location on the banksof the San Marcos River provides outdoor recreational activitiesthroughout the year. Why work @ Texas State? Amazing health insurance: various coverage options starting yourfirst day of employment for full-time employees with Texas Statepaying 100% of the employee premium and 50% for yourdependents! Generous paid time off: vacation, holidays, sick days and manymore! Excellent work life balance resources: mother and family-friendlyresources in addition to a comprehensive FREE wellnessprogram Great professional development opportunities: choose from avariety of workshops, training, online learning and even accesseducational leave opportunities and reimbursement for academiccourses An inclusive Bobcat community: join our many social networksoffered on and off-campus Retirement peace of mind: TRS pension, retirement plans andvoluntary saving options with generous employer contributions By joining the Texas State Bobcat team, you'll be a part of one ofthe most beautiful, diverse, and growing universities in the nation. je-3e38df7f283c4c9ba7bee65f3b232529 #J-18808-Ljbffr The Chronicle Of Higher Education, Inc.