Growth Marketing Manager

Growth Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Manager based in the United States.

This role offers the opportunity to own and accelerate a high-impact growth engine in a rapidly changing student lending market. You'll lead paid acquisition across major platforms while expanding into emerging channels, creators, SEO, and answer-engine optimization. With meaningful budget ownership, you'll have a direct connection between ideas, experiments, results, and business growth. The role combines hands-on campaign execution with strategic channel development and scalable growth systems. You'll use data, experimentation, automation, AI tools, and APIs to identify new opportunities and improve performance. You'll also help build a trusted brand presence among students researching how to finance higher education. It's an ideal environment for a scrappy, analytical marketer who enjoys moving quickly and turning successful experiments into repeatable growth.

Accountabilities

• Own day-to-day campaign management across paid social and search platforms, including Meta, Google, TikTok, Reddit, and creator partnerships, from launch and optimization through scaling or discontinuation.
• Design and execute experiments to identify new sources of profitable customer acquisition and convert successful tests into repeatable growth channels.
• Expand the overall acquisition portfolio by exploring new platforms, formats, audiences, creators, and distribution opportunities.
• Build brand visibility across the channels and digital surfaces where higher-education students research financing and student loan options.
• Analyze campaign and business performance, using incomplete or evolving data to make sound decisions about where to invest, optimize, pause, or scale.
• Develop efficient growth processes and systems that reduce manual work and allow successful acquisition motions to scale.
• Leverage AI-powered tools, APIs, automation, and emerging technologies to create new marketing capabilities and improve execution speed.
• Work with a strong sense of ownership, moving quickly from hypothesis to live test and using results to continuously refine the growth strategy.

Requirements

• 2–7 years of experience in growth marketing, or 2–4 years in management consulting or a comparable environment combined with experience building a growth motion from the ground up.
• Hands-on experience managing paid acquisition campaigns, including the ability to independently build, launch, optimize, evaluate, pause, and scale campaigns.
• Strong experimentation mindset, with a track record of identifying unconventional opportunities and pushing promising ideas into execution.
• Excellent analytical judgment and the ability to build defensible conclusions from incomplete data while clearly distinguishing evidence from assumptions.
• Strong understanding of growth marketing principles, performance measurement, channel economics, experimentation, and customer acquisition.
• Technical aptitude and a willingness to build solutions when existing tools do not meet the need, including practical experience with AI tools, APIs, automation, or related technologies.
• Ability to think in systems and create repeatable processes rather than relying on manual, one-off execution.
• Highly resourceful, proactive, and comfortable operating in a fast-moving environment where experimentation and iteration are encouraged.
• Strong communication and collaboration skills, with the ability to translate performance insights into clear recommendations and action.

Benefits

• Base compensation of $90,000–$125,000, plus variable compensation tied to performance metrics.
• Comprehensive health, dental, and vision coverage.
• Retirement plan with matching contributions.
• Meaningful ownership of growth strategy, budget, and channel expansion.
• Opportunity to work across paid media, creators, SEO, AEO, AI, and emerging acquisition channels.
• High-impact mission focused on helping students access more competitive financing options.
• Opportunity to contribute during a significant market shift driven by changes to federal student lending.
• Proven business model with more than 290,000 members and over $2 billion in negotiated loan volume.
• A fast-moving, experiment-driven environment with a short path from idea to execution.
• Interview process consisting of an introductory conversation with the hiring manager, a case study, cross-functional discussions with senior leadership, and reference checks.