Field Marketing & Catering Sales Specialist - Stanislaus/ Modesto/Merced Region

Job Description

About the Job\n

As a Field Marketing Specialist (FMS) for Mountain Mike's Pizza, you will serve as a local marketing brand ambassador, tasked with elevating brand presence and driving local B2B/B2C sales at the restaurant level. You will act as both a coach and a connector, building local business relationships, supporting franchisee engagement, and executing high-impact grassroots marketing.

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Key Responsibilities\n

·        Target ideal companies (B2B) and identify Key Accounts with meaningful employee counts (B2C) and reach them with locally personalized, empathic phone & canvass outreach to generate leads

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·        Develop local B2B relationships to grow large-order and catering sales

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·        Create localized demand generation campaigns focused on driving engagement and awareness of Mountain Mike’s Pizza

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·        Partner with franchisees to build and activate sales through relationship building

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·        Build sales momentum overnight and over time

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·        Execute Local Restaurant Marketing (LRM): Support franchisees in executing grassroots campaigns using approved brand toolkits and local media.

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·        Event Activation: Coordinate school nights, fundraisers, sports tie-ins, and other events that drive traffic.

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·        Training: Provide coaching on canvassing, campaign planning, and local relationship-building.

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·        Reporting: Track all marketing activities, outcomes, and vendor/community contact information using the required LRM Tracker.

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·        You will typically support 20–30 franchise locations, balancing in-person visits, administrative planning, and event execution.

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Qualifications Required:\n

·        Minimum 3 years’ experience in field marketing, local sales or brand activation, or franchise marketing support

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·        Demonstrated success in B2B marketing or grassroots campaign execution

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·        Strong communication, organizational, and relationship-building skills

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·        Self-directed and able to work independently across multiple markets

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·        Ability and willingness to travel by car throughout the Stanislaus/Merced market 3–4 days per week.

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·        Proficiency with Microsoft Office, Google Workspace, and CRM/reporting tools

Preferred:\n

·        Background in QSR, restaurant, or franchise systems

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·        Bilingual (English/Spanish)

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·        Familiarity with the Stanislaus/Merced market landscape

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Employment Type: Full-time, exempt position. Employment is at-will in accordance with California Labor Code §2922.

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Schedule & Travel\n

·        Workload: This is a full-time exempt position. The workload averages approximately 55 hours per week, including evenings and weekends, based on field needs and event schedules.

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·        Work Location: Stanislaus/Merced area (Remote/Home-Based + Local Field Travel).

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Employee must reside in the market and be able to travel (restaurant visits, event sites, canvassing) daily, as well as conduct remote/home-based administrative work.

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·        Travel: Frequent local travel across assigned trade areas throughout the Stanislaus and Merced region

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·        Driving Requirements: Must have reliable transportation and be able to transport signage and event materials.

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·        Mileage & Expense Reimbursement: All business-related mileage and approved expenses (e.g., phone, internet, printing) are reimbursed per California Labor Code

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§2802 and company policy.

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·        Driving Compliance: Time spent in the field is scheduled and monitored. DOT/FMCSA rules apply where required for business vehicle use.

Compensation & Benefits\n

·        Base Salary: $70,000 – $80,000 annually (commensurate with experience and geographic location)

Compliance Statement\n

·        Mountain Mike’s Pizza is committed to full legal compliance with federal, state, and local labor laws.