Paid Social Performance Manager (remote/hybrid)
The EGC Group
About The EGC Group
The EGC Group is an award-winning full service marketing agency, known for growing brands through data powered creative, media, and strategy. With a collaborative and vibrant culture, EGC offers hybrid work styles, flexible PTO, and medical and 401K benefits. The dynamic team has a passion for ideas, an entrepreneurial spirit and a global client roster that includes Brother International, Canon and Mayo Clinic. As a member of AMIN, a network of 60 agencies in 27 countries, EGC collaborates with partner agencies around the world to deliver measurable results through access to premium research and exclusive data tools.The Role *Hybrid role out of Melville NY or Brooklyn NY The Paid Social Performance Manager will own paid social campaign strategy and optimization across Meta (Facebook/Instagram) and TikTok to drive scale efficiently while reducing customer acquisition cost (CAC). This role requires an analytical, hands-on media manager with experience scaling campaigns, deep knowledge of platform best practices, and proven account management expertise. You will work under the Director of Paid Media, collaborate with cross-channel specialists, and contribute daily to a client-facing Slack channel, offering proactive communication and real-time performance updates. Key Responsibilities
- Lead paid social campaign execution and day-to-day account management across Meta and TikTok.
- Scale campaigns effectively while continuously optimizing CAC and ROAS.
- Manage and adjust budgets across campaigns to maximize ROI and support full-funnel performance.
- Partner closely with creative and analytics teams to guide ad creative testing, audience segmentation, and funnel optimization.
- Conduct daily monitoring, pacing, bid adjustments, and reporting to ensure objectives are met.
- Deliver proactive updates and performance learnings in a client-facing Slack channel serving as a primary point of contact on social campaign activity.
- Stay ahead of platform algorithm changes, beta features, and emerging best practices for Meta and TikTok.
- 2-4 years of hands-on experience managing paid campaigns on Meta and TikTok.
- Strong analytical mindset with a focus on CAC, LTV, ROAS, CPM, and funnel performance data.
- Direct client account management experience, including presenting insights and performance recommendations.
- Deep understanding of platform-native ad tools, reporting dashboards, and campaign structures for Meta and TikTok.
- Demonstrated knowledge of Meta compliance requirements and advertising restrictions, particularly for healthcare and regulated industries.
- Experience collaborating cross-functionally with creative and analytics teams.
- Highly organized, detail-oriented, and proactive with strong written and verbal communication skills.
Vacancy posted 3 days ago
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