Content Marketing Manager

Join to apply for the Content Marketing Manager role at SalaryGuide This range is provided by SalaryGuide. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $90,000.00/yr - $120,000.00/yr Location Miami, FL Responsibilities Create compelling content across all stages of the buyer journey—from top‑of‑funnel education to bottom‑of‑funnel decision support Produce high‑impact assets including ebooks, reports, guides, whitepapers, checklists, cheat sheets, calculators, case studies, videos, blogs, and industry insights Partner with demand‑gen to tailor content for integrated campaigns, ABM programs, paid channels, and nurture flows Translate complex identity and authentication concepts into clear, digestible content that resonates with technical audiences Work closely with product marketing, developer relations, and SMEs to ensure accuracy and clarity without losing technical depth Use AI tools to accelerate content creation—from outlines to draft production to optimization, and experiment with AI‑driven formats Own website SEO strategy, conduct keyword research and incorporate SEO best practices into content planning and execution Maintain a strategic editorial calendar aligned to ICPs, verticals, campaign needs, and product priorities Requirements 4‑6 years of content marketing experience in a B2B software environment, experience with cyber security, developer tools, and infrastructure a plus Proven experience creating high‑quality demand generation content with a strong ability to translate technical concepts for multiple personas Comfort working hands‑on with AI tools for content generation and process acceleration Creative with a passion for storytelling Excellent writing, editing, and structural organization skills Experience partnering with demand‑gen to map content to the funnel and drive measurable impact Ability to manage multiple projects, deadlines, and cross‑functional stakeholders SEO, keyword strategy, and content performance analytics experience Preferred Experience building and managing content hubs, resource centers, or interactive content experiences that drive self‑service education and engagement Familiarity with authentication, authorization, identity management, or API security concepts through previous work in adjacent technical domains Background in developer marketing or experience creating technical documentation, tutorials, or developer‑focused educational content Proficiency with marketing automation platforms and experience building sophisticated nurture programs with dynamic content Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low Fully employer‑paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions Basic life insurance and short‑ and long‑term disability coverage fully paid by the company for essential financial protection Voluntary life insurance options to provide additional financial protection for you and your loved ones Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre‑tax dollars on eligible expenses 401(k) plan with company match to help you save for retirement Generous paid time off (PTO) plus paid company holidays to support work‑life balance Employee Assistance Program (EAP) offering confidential counseling and support services Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Marketing Services #J-18808-Ljbffr SalaryGuide