Brand Manager

Brand Manager

Location: Nashville, TN

The Brand Manager plays an important role in building and strengthening the Captain D's brand. This position leads and supports integrated brand campaigns, product launches, promotional strategies, and customer experiences across digital and traditional marketing channels.

A successful candidate will combine brand strategy, project management, creative judgment, and marketing analytics to deliver campaigns that are consistent, engaging, and aligned with business goals. This role also supports menu innovation, social media strategy, competitive research, and cross-functional initiatives.

What We Offer:

• Competitive Pay – starting at $75000 up to $90000
• Yearly Bonuses – potentially earn extra for performance
• Vacation and Sick Pay - enjoy your time and recharge
• Meal Money – be paid back for spending at D's
• Dynamic Work Environment – fast-paced, team-driven culture
• Health Benefits – medical, dental, vision, FSA, and 401(k)
• Low-Cost Prescription Medications – affordable access to care
• PerkSpot Savings – exclusive local deals and discounts
• Employee Assistance Program (EAP) – mental health and wellness support
• Free Legal Assistance – through Rocket Lawyer
• Referral Bonuses – bring great people, earn rewards
• Leadership Growth – most of our senior leaders started as managers
• Professional Development – grow your skills and career

Responsibilities:

• Manage product launches and promotions across digital and traditional channels
• Coordinate internal teams and external social, digital, creative, and media partners
• Maintain social media with promotional and original content
• Review market research, consumer trends, campaign results, and competitor activity
• Use analytics to evaluate campaign performance
• Review creative assets for brand consistency, messaging, and quality
• Support brand strategy, packaging, menu innovation, and product initiatives
• Help evolve the brand's social media strategy
• Research new platforms, influencers, trends, and competitor campaigns
• Assist with proofreading and production of menu boards, POP, print, and other marketing materials
• Support cross-functional projects and channel strategy
• Perform additional duties as assigned

Ideal Candidates Will Bring:

• Brand Leadership: Experience leading brand or product marketing campaigns
• Campaign Management: Ability to coordinate launches and promotions across channels
• Digital Expertise: Knowledge of social media, digital marketing, and analytics
• Creative Judgment: Strong eye for brand consistency, messaging, and quality
• Analytical Thinking: Ability to interpret data, identify trends, and measure performance
• Project Management: Skilled at managing deadlines, partners, and priorities
• Communication: Strong written, verbal, presentation, and copywriting skills
• Stakeholder Management: Experience working with teams, agencies, vendors, and leaders
• Growth Mindset: Curious, adaptable, and open to new ideas and platforms

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 4–5 years of brand, product, integrated, or social media marketing experience
• Proficiency with social media and analytics tools
• Strong communication, copywriting, and editing skills
• Experience managing internal and external partners
• CRM, loyalty, or project management experience preferred
• Must be 18 or older

Physical/Mental Requirements:

• Continuous use of speech, hearing, vision, and manual dexterity
• Frequent standing, walking, reaching, bending, and lifting up to 50 pounds

Work Conditions/Hours:

• Full-time hybrid schedule
• Days and hours may vary according to business necessity, including weekends, evenings and/or holidays if needed

Career Growth: We offer career opportunities and promote from within. The sky is the limit!

Captain D's is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all.