Head of Marketing

Head Of Marketing

You will own marketing results end to end. That means how many qualified leads the firm gets, what each one costs, and how many become retained clients.

This is a hands-on leadership role. You set the strategy and lead a small team. Until we hire a paid media specialist, you personally run Google Ads, Meta ads, Google Analytics 4 and reporting.

We are looking for someone who plans and reports in numbers. Every activity in this role, including brand and content, needs a tracked path to a lead and a measurable effect on qualified leads, consultations or retained clients.

Key Responsibilities

• Develop annual, quarterly and monthly marketing plans with targets for qualified leads, cost per qualified lead (CPQL), customer acquisition cost (CAC) and return on ad spend (ROAS)
• Manage the marketing budget and move spend to the channels that convert
• Audit, rebuild and run Google Ads by practice area and language, and manage Meta and other paid channels
• Set up conversion and call tracking so every inquiry carries a lead source and referral source
• Report from lead to revenue by channel, practice area and language
• Work with the COO and intake team to define a qualified lead, set a speed-to-lead standard and win back prospects who had an assessment or consultation but did not retain
• Oversee the website, SEO and GEO, with content and SEO updates in-house and technical work through an external developer
• Lead content, email and referrals: a monthly content and video calendar, email nurture and past-client campaigns, a professional referral partner program, and brand positioning that converts
• Lead and manage the marketing team and contractors through role cards, weekly priorities, 1:1s, scorecards and hiring
• Make sure every ad, page and script goes through attorney review under California and Texas attorney advertising rules

Required Qualifications & Skills

• 5+ years in digital marketing, including at least 2 years leading a team and managing a budget
• Hands-on Google Ads management, with results you can show in numbers, such as CPQL, CAC or ROAS before and after your changes
• Experience setting up conversion tracking in Google Analytics 4 and Google Tag Manager, and reporting from lead to closed client in a CRM
• Strategic thinker: goal oriented, sees the big picture first
• Working knowledge of SEO, GEO, Meta ads, email marketing and content planning
• Advanced English (C1 or higher), spoken and written; you will present to the CEO and write every report in English
• Experience leading remote teams across time zones
• Marketing experience at a law firm or other regulated professional services firm, including attorney advertising rules, is preferred
• Lead generation experience for US service businesses is preferred
• Experience with Lawmatics, GoHighLevel or Salesforce, call tracking tools such as CallRail, Dialpad, Monday.com or Box is a plus
• Bachelor's degree in Marketing, Communications or a related field preferred; Google Ads or Google Analytics certification is a plus
• Spanish and/or Mandarin Chinese proficiency is a plus but not required