DIGITAL MEDIA SPECIALIST

About This Job

The Board of Regents Division of Strategic Planning and Student Success is responsible for advancing statewide initiatives that support higher education policy, student success, workforce development, and strategic planning. The division coordinates and updates the Board of Regents Master Plan, develops policies, resources, and initiatives that support statewide goals, fulfills state and federal reporting requirements, responds to legislative requests, and oversees the registration and licensure of non-academic proprietary schools. The division also supports statewide workforce and education planning through data analysis and strategic initiatives. Additionally, the Louisiana Office of Student Financial Assistance (LOSFA), a program of the Board of Regents, promotes college access by preparing, supporting, and providing financial aid resources to students throughout Louisiana.

The Digital Media Specialist is a Board of Regents position assigned to the Louisiana Office of Student Financial Assistance (LOSFA). Reporting within the Division of Strategic Planning and Student Success, this position is responsible for creating engaging digital content, managing the agency's social media presence, and providing multimedia and technical support for meetings, events, and strategic communications. The incumbent collaborates with communications staff and agency leadership to develop high-quality visual content, strengthen public engagement, support marketing initiatives, and provide digital media services for the Louisiana Board of Regents and affiliated agencies, including the Louisiana Universities Marine Consortium (LUMCON) and the Louisiana Library Network (LOUIS).

The Board of Regents (BoR) is established in the Louisiana Constitution as the state's coordinating board for higher education, working with four management boards, 32 public degree-granting institutions, and four special-purpose institutions. The BoR sets statewide policy related to higher education; advocates for higher education systems and institutions; distributes state-provided funding in accordance with legislative actions; and administers granting programs related to the advancement of the missions of postsecondary education systems and institutions. The BoR contains three programs which include the Board of Regents, the Louisiana Office of Student Financial Assistance (LOSFA), and the Louisiana Universities Marine Consortium (LUMCON).

An ideal candidate should possess the following skills and competencies:

• Strong creative, visual storytelling, and multimedia production skills.
• Experience creating engaging digital content for a variety of audiences and communication platforms.
• Excellent written and verbal communication skills.
• Strong interpersonal and collaboration skills with the ability to work effectively across multiple teams.
• Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Strong organizational skills and attention to detail.
• Knowledge of social media strategy, analytics, and current digital marketing trends.
• Proficiency with Adobe Creative Suite, including Adobe Premiere Pro and After Effects, as well as Microsoft Office 365 applications.

Minimum qualifications:

• Bachelor's degree in Digital Media, Communications, Marketing, or a related field.

Experience:

• Proven experience in videography, photography, and managing social media platforms.

Technical competencies:

• Strong creative and technical skills with proficiency in Adobe Creative Suite, including Adobe Premiere Pro, After Effects, and other professional video editing software.
• Experience creating digital media content for multiple communication channels.
• Knowledge of social media management, digital content development, and multimedia production.
• Ability to provide audiovisual support for meetings and events.

Preferred qualifications:

• Experience with web development and content management systems, including creating, updating, and maintaining webpages.
• Excellent communication and collaboration skills.
• Ability to work independently while managing multiple projects simultaneously.
• Experience providing technical support for meetings, presentations, and special events.

Job duties:

Digital Content Creation & Multimedia Production

• Creates engaging videos, photography, and other digital media highlighting LOSFA programs, services, events, and agency initiatives.
• Assists with digital media projects, videography, event setup, and content development supporting the Louisiana Board of Regents and affiliated agencies, including LUMCON and LOUIS.
• Photographs agency events and maintains a digital archive of images for use in publications, presentations, marketing materials, and promotional campaigns.
• Maintains an archive of videography and b-roll footage documenting agency events, activities, and partnership sites for future content development and promotional purposes.

Social Media Strategy & Marketing

• Oversees implementation of LOSFA's social media strategy in collaboration with the communications team.
• Collaborates with the Public Relations Specialist to plan, coordinate, and maintain the agency's social media content calendar.
• Develops strategic campaigns and engaging content to increase audience reach, engagement, and social media following.
• Collects and reports social media analytics to evaluate campaign performance and support strategic decision-making.
• Collaborates with graphic designers and communications staff to develop cohesive and visually engaging content supporting agency marketing, communications, and promotional initiatives.

Website Management & Digital Communications

• Creates, updates, and maintains website content, including developing program-specific webpages that support agency initiatives and public information needs.
• Maintains editorial consistency and ensures website content aligns with LOSFA goals, Board of Regents standards, web style guide requirements, applicable legal requirements, and compliance standards.
• Remains current on emerging digital media technologies, social media trends, and industry best practices to support continuous improvement of agency communications.

Technical Support & Event Services

• Provides technical support for meetings, presentations, and agency events, including the setup, operation, and troubleshooting of audiovisual equipment.
• Performs additional duties and responsibilities as assigned to support agency operations and communications initiatives.

Position-specific details:

• Appointment type: This position is an unclassified appointment and may be filled through external recruitment or promotion of a current employee.
• Worksite location: Baton Rouge, Louisiana (Galvez Building)
• Work schedule: Monday through Friday business hours, with occasional evening, weekend, and travel requirements as operational needs dictate.
• Security requirements: Annual safety training is required for all state employees. Access to driving records is required for employees operating state-owned vehicles or state-contracted rental vehicles. A background check is required.
• Physical demands: The position is housed in a standard office environment. Typing is essential to completing assigned duties. Minimal standing, stooping, and light lifting (up to 20 pounds) may be required. Reasonable accommodations are available for individuals unable to meet the physical requirements of the position.
• Work environment: This position is housed within the Louisiana Office of Student Financial Assistance (LOSFA) in the Galvez Building in downtown Baton Rouge. Employees work in a professional office environment consisting of private offices, cubicles, and conference rooms equipped with standard office computing equipment. Laptop computers may be provided to support off-site work as needed.
• Travel requirements: Travel may include local and statewide travel to support agency meetings, events, promotional activities, outreach initiatives, and other operational needs.

Benefits information:

The Louisiana Board of Regents, as part of Louisiana state government, offers a wide range of career opportunities for individuals committed to advancing public higher education and making a meaningful impact through public service. With positions supporting institutions and initiatives across the state, employment with the Board of Regents provides a unique opportunity to contribute to Louisiana's academic, workforce, and research priorities.

As a Regents employee, you will receive competitive compensation, access to a comprehensive benefits package, and opportunities for professional growth and development.

Health & Life: Fulltime employees are eligible for group health and life insurance coverage through the Office of Group Benefits (Download PDF reader).

Retirement: Full-time employees are required to contribute 8% of their base pay to a Louisiana retirement system. The retirement system provides retirement allowances and other benefits for state officers and employees and their beneficiaries. Regents' employees have the option of joining the Teacher's Retirement System of Louisiana (TRSL) or the Optional Retirement Plan (ORP). ORP is also available to some part-time positions.

Accrued Leave: Unclassified state employees earn sick and annual leave in accordance with Executive Order Number JML 24-122 (Download PDF reader), Rules on Leave for The Unclassified Service.

How to apply:

To apply for this vacancy, click on the "Apply" link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities.

Applicants must attach a resume to their application. The resume must include a link to an online