Director of Marketing

Director of Marketing

Austin, Texas headquarters

Overview

Position Type Full Time

Description

Do You Want to Build Something That Matters?

We're hiring a Director of Marketing. Not to run campaigns — to build and own a growth engine that scales.

A note from Trey Fly, President

If you're casually skimming job postings, this role probably isn't for you.

But if you're a strategic marketer who wants real ownership — the chance to shape a brand, influence company strategy, and build something meaningful from the ground up — this could be the most exciting role of your career.

Joe W. Fly Co. is a fast-growing, Texas-based commercial and industrial air-filtration company with a 60+ year reputation, 15+ branches, and an aggressive growth plan. We're redefining how our industry thinks about clean air, customer partnerships, and long-term value through innovations like our proprietary TrueSeal filtration system. This role will help turn that momentum into a disciplined, measurable go-to-market engine with real business impact.

We're looking for a senior marketing leader ready to take the reins. This is not an entry-level role or a "keep-the-lights-on" marketing position. It's a leadership opportunity for someone who wants ownership, influence, and the chance to build a scalable marketing platform inside a respected, values-driven company.

We care deeply about integrity, performance, and treating people like family. We take growth seriously — and we take doing things the right way just as seriously.

If you're strategic, data-driven, creative, and energized by building something that lasts, I'd love to talk.

— Trey Fly President, Joe W. Fly Co.

Who We Are

Joe W. Fly Co. is a leading commercial and industrial air-filtration distributor and service provider headquartered in Austin, Texas, with operations across Texas and the South.

Our mission is simple: improving life's most basic need — clean air.

We partner with hospitals, schools, manufacturers, data centers, and major facilities to deliver healthier indoor air, lower operating costs, and ensure long-term reliability.

Our core values guide everything we do:

• We are easy to do business with
• We deliver unique, cost-saving solutions
• We keep our promises and exceed expectations
• We share success through profit-sharing and accountability

The Role

This is a senior leadership role with full ownership of the marketing function.

You'll set the strategy, build the roadmap, and lead execution — partnering closely with sales, operations, and executive leadership to drive brand strength, inbound demand, customer retention, and long-term growth.

This role is expected to drive measurable impact within the first 6–12 months, helping build a scalable marketing engine that supports long-term growth.

You won't just influence campaigns — you'll shape how we go to market, drive growth, and define our brand in the market.

What You'll Own

Growth & Revenue Acceleration

• Own inbound lead generation strategy across digital channels
• Lead Google Ads, SEO, and conversion optimization
• Build scalable campaigns tied directly to revenue and performance metrics

Brand, Campaigns & Product Launches

• Own brand positioning, messaging, and storytelling
• Lead advertising campaigns and major product launches, including proprietary products

Digital & Analytics Leadership

• Own website strategy, optimization, and future redesigns
• Lead future e-commerce initiatives
• Track performance through dashboards, analytics, and ROI reporting

Sales Enablement & Go-To-Market Support

• Create and manage all sales collateral (digital and print)
• Partner with sales leadership on presentations, training, and go-to-market tools

Content, Social & Brand Reputation

• Lead social media strategy and execution
• Build thought leadership, case studies, testimonials, and ongoing content pipelines

Events & Trade Shows

• Own trade show strategy, branding, booth design, and execution

Customer Retention & Voice of Customer

• Build and manage customer surveys, feedback loops, and retention initiatives
• Translate customer insights into actionable growth and positioning strategies

Qualifications

What It Takes

This is not an entry-level role. We are looking for a proven leader — not a junior marketer. This role requires making decisions confidently, prioritizing ruthlessly, and being accountable for results.

You bring:

• 8+ years of progressive marketing experience (B2B strongly preferred)
• Experience leading integrated marketing across demand gen, brand, and sales enablement
• Strong background in analytics, performance marketing, and ROI measurement
• A track record of building or scaling marketing functions
• Strategic thinking with hands-on execution ability
• Excellent communication, organization, and leadership skills

Bonus points for experience in:

• Industrial, manufacturing, facilities, HVAC, or technical B2B markets
• Product launches and go-to-market strategy
• Building marketing infrastructure from the ground up

Why This Role Is Different

• Make work that's visible, meaningful, and directly shapes the company's success
• Direct access to executive leadership and company strategy
• Full ownership of the marketing engine — not just one channel
• The chance to shape a fast-growing brand inside a stable, profitable company
• Long-term career growth as the company scales
• A strong, family-oriented culture with values-driven leadership

Compensation & Location

• Starting salary: $100,000+ (commensurate with experience and competitive for senior-level B2B marketing leadership roles)
• Performance incentives and growth opportunities available

Ready to Build Something That Lasts?

If you're excited by leadership, growth, and building a world-class marketing engine inside a respected company, we'd love to hear from bold marketers ready to lead.

Joe Fly Co., Inc. is an equal employment opportunity and affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.