Senior Strategist: Executive Positioning Lead (New York)

Are you the kind of person who can’t scroll past a LinkedIn ad without mentally rewriting the headline, thinking about the targeting strategy, and wondering if the advertiser is testing other ad optimizations? Do you believe marketing is an active discipline — not a “set it and forget it” dashboard? If so, this role is built for you.

About the Role

DKC Analytics is seeking a new team member to help lead and scale digital strategy across a top-tier client portfolio, specifically geared at executive positioning efforts. This is a hands-on client leadership role for someone who thrives inside platforms — especially LinkedIn — and understands bidding, segmentation, creative iteration, and daily optimization to drive meaningful business outcomes.

You will play a central role in shaping B2B strategies for enterprise clients, growth-stage startups, professional services firms, and mission-driven organizations. You’ll collaborate with analysts, creatives, PR strategists, and data scientists to build campaigns that move pipelines and don’t simply drive impressions.

This is not a passive oversight position. You will operate inside platforms, pressure-test targeting frameworks, and refine conversion paths in real time.

What You’ll Do

Lead B2B Paid Strategy

• Own digital strategy to grow profiles across LinkedIn, Meta, Google (search), X, and other channels
• Architect messaging for B2B demand generation campaigns focused on qualified pipeline growth
• Translate PR, thought leadership, and brand initiatives into performance-driven media strategies
• Build and manage executive thought leadership campaigns, amplifying leadership voices through paid and organic distribution to drive authority, engagement, and inbound opportunity

Be a LinkedIn Power User

• Execute and optimize LinkedIn Ads campaigns
• Adjust bids, audience segments, creative variations, and budget allocations
• Develop advanced account structures and layered targeting strategies
• Build lead gen, ABM, retargeting, and content amplification frameworks
• Monitor performance daily and make data-driven adjustments

Manage Budgets, Clients & Reporting

• Oversee both emerging and enterprise-level budgets, from test campaigns to multi-million-dollar programs
• Manage and interface directly with clients, serving as a hands-on strategic partner and day-to-day point of contact
• Deliver contextualized reporting that connects media metrics to business outcomes
• Identify scaling opportunities and efficiency improvements across accounts

Client Leadership

• Serve as a strategic advisor to senior marketing and communications leaders
• Present performance insights and forward-looking recommendations
• Translate technical media strategy into clear, confident client communication

Team Development & Innovation

• Report directly to the Head of Digital Marketing
• Contribute to internal innovation around platform trends, bidding strategies, and AI-driven optimization
• Help shape new service offerings and performance benchmarks within the agency

Qualifications

• Deep experience running B2B paid media campaigns, especially on LinkedIn Ads
• Extensive hands-on experience with manual bidding strategies across platforms
• Highly analytical, comfortable working directly in-platform and inside spreadsheets
• Experienced managing budgets across multiple industries and client types
• Strong communicator — clear in writing, confident in presentations
• Detail-oriented with the ability to prioritize across multiple active campaigns
• Energized by performance improvement and continuous optimization
• Comfortable working in a collaborative, fast-moving agency environment