Web Operations Manager

Web Operations Manager

Vasion is seeking a Web Operations Manager who embodies our core values and is excited to make an impact on our team. We are dedicated to enabling digital transformation for everyone by providing an affordable, integrated SaaS solution that simplifies business operations. Vasion offers a flexible working environment for our 400+ employees around the globe, including at our headquarters in St. George, Utah, and offices in the UK, Germany, and Lehi, Utah.

Role Overview

This role is remote, or hybrid for candidates within commuting distance of one of our offices in St. George or Lehi, UT. Reporting to the Director of Digital Marketing/Experience, the Web Operations Manager owns the day-to-day operations, performance, search visibility, and conversion performance of Vasion's public-facing web properties.

The role is responsible for hands-on execution across the web stack: building and publishing webpages in the CMS, owning technical SEO and AEO/GEO content structuring, running the conversion rate optimization and personalization programs, governing multi-brand domain strategy and redirects, and maintaining site performance against Core Web Vitals. As the operational lead of the web team, this role runs standups, sprint planning, and prioritization meetings, builds and maintains the web roadmap, and serves as the primary point of contact for any stakeholder engaging the web function. Daily partners include web developers, UX/UI designers, content, customer marketing, growth marketing, and regional marketing managers.

Responsibilities

Web Operations

• Own day-to-day health of Vasion's web tech stack, including the CMS, GA4, tag manager, experimentation tools, and SEO research platforms like SEMrush and Ahrefs
• Build, assemble, and publish webpages and landing pages directly in the CMS using existing components and templates; partner with developers and UX/UI designers when new components or template changes are required
• Monitor and continuously improve Core Web Vitals, site speed, uptime, and overall page performance
• Coordinate QA, cross-browser testing, regression testing, and releases with the web development team; maintain governance over templates, components, and design system usage on the site
• Steward Vasion's multi-brand web footprint and own redirect management, URL governance, and the ongoing consolidation of properties into the Vasion brand
• Support localization and multi-region site execution in partnership with content and regional marketing teams, including a recurring rhythm with regional partners (e.g., EMEA) and shared SEO and performance readouts
• Serve as the first touchpoint for stakeholders engaging the web team: triage inbound requests, scope work with web devs and UX/UI, and turn requests into roadmap items
• Lead web team standups, sprint planning, and prioritization meetings; build and maintain the web roadmap and own sprint health against the team's success criteria (committed-work completion, blocker resolution, regression coverage)

Search Visibility (SEO / AEO / GEO)

• Own hands-on technical SEO: schema, structured data, crawlability, sitemaps, internal linking, and site speed optimization
• Partner with the content team on on-page SEO — keyword strategy, content briefs, and optimization of existing and net-new pages
• Lead Vasion's Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy: structure content and entities so Vasion is cited and recommended across AI Overviews, ChatGPT, Perplexity, Gemini, Copilot, and emerging answer engines
• Maintain entity consistency across web properties and third-party sources so generative engines recognize Vasion, its products, and its experts as authoritative

Conversion Rate Optimization

• Own the CRO program end-to-end: hypothesis generation, A/B and multivariate test design, execution, analysis, and rollout
• Build and continuously refine funnel maps for the website and lead-generation landing pages
• Create high-performing landing pages that capture marketing-qualified leads
• Use quantitative (GA4) and qualitative (heatmaps, session replay) signals to identify friction and surface optimization opportunities
• Own Vasion's web personalization program — tool selection, implementation, and ongoing experimentation to deliver tailored experiences to target audiences and segments

Strategy Partnership, Analytics & Cross-Functional Operations

• Partner with the Director of Digital Marketing to set web strategy direction; own and execute against the resulting roadmap
• Collaborate daily with web developers, UX/UI designers, and the content team to ship work that performs
• Deliver weekly, monthly, and quarterly performance reporting and insights to marketing leadership and cross-functional stakeholders
• Stay current on web, search, and experimentation trends; bring new opportunities and best practices to the team