Creative Lead (Performance)

Performance Creative Lead Fully remote (working-hours overlap with Southeast Asia) · Full-time · Reports to Head of Growth About FINN FINN is a fast-growing fintech founded in 2022. We provide Earned Wage Access — letting employees withdraw the salary they’ve already earned, before payday — in the Philippines and Thailand, with South Africa launching now. Growth is driven by paid acquisition (Meta, Google, TikTok) plus partnerships, and we operate with startup speed: small team, real budgets, direct ownership. The role We’re hiring the person who decides what ads we make next — and then makes them. You’ll own creative strategy and production across our three markets, working in a tight pair with our senior Performance Lead (media buying and measurement). You two share one number: cost per acquired customer. Their job is to scale what works; your job is to keep giving them things that work. Concretely, you will: Own the creative feedback loop. Read ad performance by hook, angle, and format; turn it into hypotheses, briefs, and a prioritized testing backlog; run a weekly (daily during pushes) review cadence with the Performance Lead deciding what to iterate, test, or kill. Produce at volume with AI. Generative video, image, and voice tools are your production floor, not a side experiment. You write the briefs, calibrate the tools, and QA the output. In your first month you’ll baseline our current creative velocity and then commit to targets against it. Build and run creator networks. Source, brief, and manage UGC creators in the Philippines, Thailand, and South Africa (directly and via local agencies) — because human creators still make the best hero ads, and because our markets don’t speak English to each other. You’ll build a native-speaker review layer per market so nothing ships without a native’s sign-off. Keep every ad compliant. We advertise a financial product in a category Meta polices hard (paycheck-advance and short-term-loan ads are prohibited; EWA lives next door to both). You’ll own the framing guidelines and the compliance QA layer over everything that ships — human and AI-made. Target disapproval rate: zero. Cover the non-ads surfaces. Organic social, CRM/lifecycle content, out-of-home campaigns, partnership assets, and the evolution of FINN’s brand and positioning as we grow. Build the machine, then the team. Document what works into playbooks and systems. When throughput genuinely caps out, you’ll make the case for your first hires — and manage them. What we’re looking for (in order) Ads that won, with numbers. You can show us ads that beat a control and tell us the metric, the insight behind it, and what you made next. AI-native production. You already produce dozens of generative video/image/voice tools daily, by choice. You can tell us your stack and what each tool is good/bad at. Creator operations. You’ve briefed and managed UGC creators or influencers and know the difference between a creator who converts and one who just has followers. Performance literacy. Hook rate, hold rate, and CTR for testing; CPA for scale; frequency and CPM creep for fatigue. You think in tests, not campaigns. A system for markets you don’t speak. You’ve shipped winning creative in languages you don’t speak — through native creators, transcreators, and a review layer you built and ran. We’re opening more markets; your localization system matters more than any single language. Senior player-coach. Roughly 5–8 years in performance creative, growth, or UA creative roles. You want to produce first and manage later — not the reverse. Bonus: Thai fluency (a strong plus) · Filipino language fluency · mobile gaming / app UA creative background · experience building a creative function from scratch. How we’ll evaluate you We’ll be transparent about the key steps in the process, because it doubles as a preview of the job: Portfolio screen — ads you created that won, with metrics and the story behind each. Conversation — including how you’d advertise an earned-wage-access product on a platform that prohibits paycheck-advance ads. Paid work sample — a real FINN brief: several concepts with hooks and reasoning, produced with whatever AI stack you prefer. Metrics session — we look at real creative performance data together and you tell us what you’d make next week. What we offer Fully remote role with real budget ownership from week one A genuinely AI-forward setup — tooling budget and the mandate to use it Unlimited annual leave per FINN policy; laptop and WFH equipment allowance A shot at building the creative function of a multi-market fintech from the ground up, with the results visible in one shared number every week

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