Global Demand Generation Manager

Plan and run multi-channel demand generation campaigns across paid digital, content syndication, webinars, and outbound email programs Track spend efficiency, conversion rates, and pipeline contribution; iterate based on campaign data Manage paid media budgets, bids, audiences, and creative to meet CAC and pipeline targets Build and execute ABM programs targeting F500 and mid-market enterprise accounts Develop account lists, targeting logic, and personalized messaging for named-account campaigns Measure ABM impact on account engagement, pipeline creation, and deal velocity Design and manage lead nurture flows from first touch to SQL Define handoff criteria and SLAs with the BDR team Improve lead scoring and segmentation to increase funnel conversion Report weekly and quarterly on campaign performance, channel efficiency, and pipeline contribution Surface campaign-data insights to guide investment decisions and share learnings with the marketing team Collaborate with Demand Generation leadership, the VP of GTM, Sales, RevOps, and BDR teams Requirements Solid B2B marketing experience, with meaningful experience in demand generation or growth marketing Hands-on experience running paid digital campaigns using LinkedIn Ads, Google Ads, and programmatic advertising Experience managing budgets, testing creative, and optimizing campaigns for pipeline Experience executing ABM programs targeting enterprise accounts Proficiency with a marketing automation platform such as HubSpot, Marketo, or equivalent Ability to use spreadsheets and attribute pipeline to campaigns Experience working closely with Sales and BDR teams on lead definitions, SLAs, and qualification criteria Background in cybersecurity or an adjacent technical category such as developer tools, cloud security, DevOps, or IAM Experience with intent data platforms such as 6sense, Demandbase, or Bombora would strengthen the application but is not required Familiarity with AppSec or IAM tooling would strengthen the application but is not required Hands-on experience with GTM tooling such as Clay, Apollo, ZoomInfo, or similar would strengthen the application but is not required Experience running content syndication programs and evaluating vendor performance would strengthen the application but is not required Prior experience at a company scaling to $50M–$100M ARR in the enterprise market would strengthen the application but is not required Core Competencies Demonstrates expertise in planning and executing multi-channel demand generation campaigns, with a strong focus on ABM strategies and pipeline optimization. Proficient in managing budgets and analyzing campaign performance to drive data-informed marketing decisions. Highest-signal resume keywords B2B Marketing Experience Demand Generation ABM Program Execution Paid Digital Campaign Management Marketing Automation Proficiency ATS Optimization Keywords Hard Skills Demand Generation ABM Program Execution Paid Digital Campaign Management Campaign Performance Analysis Lead Scoring Pipeline Attribution Budget Management Conversion Rate Optimization Content Syndication Data Analysis Soft Skills Collaboration Communication Strategic Thinking Problem Solving Industry Keywords Cybersecurity Cloud Security DevOps IAM Enterprise Accounts F500 Lead Nurture SQL SLA Vendor Performance Tools & Technologies LinkedIn Ads Google Ads HubSpot Marketo 6sense Demandbase Bombora Clay Apollo ZoomInfo #J-18808-Ljbffr