Product Manager

Product Manager — Media PlatformThe Customer Journey product management organization within GTS owns the end-to-end digital and omnichannel customer experience — from how customers discover our products, to how they choose, purchase, receive, and build lasting relationships with our brands. We are organized into seven Value Streams aligned to the stages of the customer journey — Discover, Choose, Purchase, Post-Purchase, Customer Lifecycle & Loyalty, Innovation & Growth, and Content Supply Chain — plus a Customer Journey Orchestration Office that drives cross-stream performance, intake, and strategic coordination. Our operating model is built on a core belief: owning capability performance, not just feature delivery. Every team in Customer Journey is accountable for measurable business impact — we drive adoption with cross-functional partners and iterate until capabilities perform, connecting product management craft to the metrics that matter to our brands and our customers. We partner closely with Engineering, UX, Data Science & Analytics, Architecture, and our brand and merchant organizations to deliver experiences that drive growth and build customer loyalty. Customer Journey is at the center of client's commerce transformation — leveraging AI, unified commerce, and modern content operations to build the next generation of omnichannel retail experiences.Position SummaryThe Product Manager II — Media Platform is a delivery-focused individual contributor within the Customer Lifecycle & Loyalty Value Stream, responsible for executing the media platform roadmap that powers owned, paid, and earned media across all four client's brands. This role works within the Media product team to deliver features across campaign execution platforms, channel-level personalization, media performance measurement, and platform infrastructure. Media platforms are the distribution engine for customer engagement — every campaign, promotional message, and personalized touchpoint runs through this infrastructure. Reliable delivery of media platform features directly impacts Traffic and CVR through the Commerce Equation.Key Responsibilities• Own delivery execution for assigned media platform features — from roadmap commitment through sprint delivery — across campaign tools, channel personalization, and media infrastructure. • Write Features and decompose them into Epics with effort estimates, maintaining demand visibility for quarterly planning. • Partner with Engineering on media platform integration, campaign automation tooling, and channel delivery infrastructure. • Prepare delivery status inputs for the Sr. Manager of Media's review presentations. Surface risks and blockers through PWG escalation. • Track whether shipped media platform features improve campaign execution speed, personalization accuracy, and media performance metrics.KPIs• Campaign Execution Speed — Time from campaign creation to deployment, reflecting platform automation maturity. • Delivery Accuracy — Percentage of committed media platform features shipped on time and at quality. • Channel Delivery Rate — Successful delivery rate for owned media messages (email, SMS, push) across platforms. • Media Platform Uptime — System availability for campaign execution and personalization engines.Qualifications• Bachelor's degree in Business, Computer Science, or related field, or equivalent practical experience. • 3-5 years of product management experience in marketing technology, media platforms, campaign management, or related digital environments. • Understanding of owned media channels (email, SMS, push) and campaign execution workflows. • Effective communication and stakeholder management skills.Preferred Skills• Experience with marketing automation platforms (Client Marketing Cloud, Braze, or similar). • Familiarity with campaign personalization, audience segmentation, and A/B testing tools. • Experience with analytics tools for tracking media performance and campaign attribution.Reporting StructureReports to the Sr. Manager, Product Management — Media and partners closely with: • Media Engineering leads — platform development and integration. • CRM team — audience segmentation and personalization signals. • Post-Purchase (Customer Communications) — transactional messaging platform coordination.