Product Designer - Collections (Toys/Collectibles) (New York City Metropolitan Area)

Do you have a passion for pop culture? Do you binge watch the latest Netflix series in one sitting? Are your bookcases filled with collectible vinyl figures? Do you fixate on your favorite game and dream up what would make it even cooler? Are you salivating for the next season of your favorite anime? Then CultureFly might be the place for you! Come join the swarm!

As our portfolio of collectibles, toys and brands expands, the Collectibles team is in need of additional support. We’re looking for a Collections Product Designer to champion product development from idea to production with a specific eye towards building killer collections for Club and Mass stores. You’ll build collections from our vast library of designs, look for ways to enhance and add on to products designs to turn them into must-have sets as well as review our library of licenses for new product collection ideas. You’ll design new items, develop on-shelf-identity, play pattern and product storytelling for a massive portfolio of license and original creations. This role blends strategic channel leadership with hands-on design — perfect for a creative who can think both like a retailer and a maker. This role includes frequent store shopping to gain a strong understanding of the products and licenses at retail (and what’s trending), and then translating that insight into product ideation/design.

Responsibilities Include:

• Concept and sketch new toy and collectible ideas across multiple product lines (plush, vinyl figures, mystery packs, building sets, etc.)
• Store shopping frequently to understand what’s trending and how we can offer a strong line to retailers
• Packaging Design with a strong eye for how product is engaged with on-shelf.
• Use AI image generation tools to rapidly explore concepts and present multiple directions to the team and create turnaround drawings, renders and models.
• Use AI-assisted workflows to speed up repetitive tasks (colorways, pattern variants, style transfers)
• Creating tech packs
• Researching/identifying trends in worlds of toys and collectibles
• Concept development: Develop collections, elevated value collectibles and one of a kind products with Club channels in mind.
• Trend & insights: Track toy, pop culture, and design trends to inspire new ideas and keep the brand fresh.
• Presentation & storytelling: Build compelling brand decks, moodboards, and pitch materials for internal reviews and retailer or licensor presentations.
• Illustration and Technical skill: Must be able to create turnaround drawings of product as well as edit/revise designs based off Licensor feedback

Requirements:

• Bachelor’s degree in Graphic Design, Industrial Design, Marketing, or related field.
• 5+ years of experience in toy, entertainment, or consumer products design or brand management.
• Strong portfolio showcasing design for toys, packaging, or consumer brands.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); 3D familiarity (Blender, Cinema4D, or Fusion 360) a plus.
• Understanding of toy production methods, materials, and packaging constraints.
• “Out-of-the-box” thinker who can ideate and design creative new products
• Exceptional visual communication, organization, and storytelling skills.
• Passion for toys, play, and pop culture!
• Ability to work both independently as well as part of a team
• Positive “Can Do” attitude
• Authorized to work in the US