Marketing Manager

Marketing Manager

Crisis Center of Tampa Bay - Tampa, FL

Overview

Salary Range $59,000.00 - $62,000.00 Salary/year Position Type Full Time Education Level 4 Year Degree Travel Percentage Negligible Category Marketing

Description

CRISIS CENTER OF TAMPA BAY

POSITION DESCRIPTION – Marketing Manager

Position Details

Job Status: Full-Time, Exempt

Reports to: Senior Director of Marketing & PR

Department: Marketing

Position Summary

The Crisis Center of Tampa Bay brings help, hope, and healing to people facing serious life challenges or trauma resulting from sexual assault or abuse, domestic violence, financial distress, substance abuse, medical emergency, suicidal thoughts, emotional or situational problems. The primary responsibility of the Marketing Manager is to support the Marketing Department with a wide range of marketing and public relations activities including developing marketing materials, public relations, and agency communications. This position reports to the Senior Director of Marketing & Public Relations and, when he/she is unavailable, to the Chief Development Officer.

Strategic/Transformational Duties and Responsibilities

• Provides support to the Marketing and Development team for marketing, public relations, and fundraising.

Transactional Duties and Responsibilities

• Creative development of print support materials, social media and other graphics, and video content.
• Write newsletter articles, social media posts, and website content
• Manages monthly e-newsletter distribution and annual printed newsletter
• Assists in the planning and execution of Crisis Center events, including serving as the liaison with applicable vendors.
• Manages the promotion of Crisis Center events (agency run and third party).
• Assists in the coordination of media interviews.
• Updates and expands media contact list.
• Assists in the development of Crisis Center press releases.
• Manages content on Crisis Center website.
• Manages product design/development, orders and fulfillment of Crisis Center staff apparel
• Consolidates and analyzes Crisis Center performance data from service areas and organizational development staff to be distributed to media and the general public.
• Helps connect community members seeking help through the Crisis Center website and social media to Crisis Center service areas.
• Provides periodic community tours of the Crisis Center of Tampa Bay's facilities
• Assists with special projects as needed to achieve Marketing and Development goals.

Required Competencies

• Cooperation/Teamwork - Works toward win/win solutions. Deals with conflict collaboratively. Discusses root causes underlying the problem. Develops effective working relationships.
• Engaging Communication - Relates to people in an open, honest, sincere manner. Treats people with respect. Is friendly and approachable. Listens attentively to others. Communicates ideas clearly. Communicates appropriately with leadership and coworkers.
• Customer Service (Internal & External) - Recognizes and attends to important details with accuracy and efficiency. Treats customers courteously. Responds to customer requests in a timely manner. Elicits feedback from customers to monitor their satisfaction. Considers both short and long-term interests of the customer in making service decisions. Proactively identifies customer needs. Takes responsibility to resolve customer complaints. Takes business or personal risks to serve customers' long-term interests. Creates strategies to help the organization serve customers more effectively.
• Adaptability - Adapts readily to changes. Works effectively under stress. Needs minimal supervision. Comfortable working in a fast-paced environment. Is reliable, dependable and results oriented. Maintains productivity and composure under pressure. Effectively prioritizes work and establishes clear goals and plans.
• Problem Solving - Views problems as opportunities to create new solutions. Anticipates potential problems and analyzes alternative solutions.
• Judgment - Gathers sufficient input before making decisions. Sees interrelatedness between issues. Considers alternative solutions. Makes appropriate and timely decisions.
• Valuing & Fostering Diversity - Demonstrates respect for individual differences and establishing a climate where all people can be comfortable and productive through sensitivity, empathy, and acceptance of cultural, racial, mental health, and socio-economic diversity.
• Self-Management – Takes responsibility for one's behavior and well-being; Works effectively under stress and adapting one's style to changing situations; Comfortable working in a fast-paced environment and needs minimal supervision; Exhibits a professional demeanor.

Education and Experience

• Bachelor's degree in communications, advertising, business, or marketing, and two years' experience in marketing, advertising, and/or public relations
• Advanced proficiency in Adobe products (Photoshop, InDesign, Illustrator) and Canva.
• Social media video production experience (shoot, edit, graphics)
• Valid Florida driver's license and insured personal transportation, or coordinated personal transportation, is required.

Knowledge, Skills, and Abilities

• Graphic design and social media video production
• Ability to organize and plan all logistical aspects related to event planning.
• Familiarity with social media platforms, including but not limited to Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and YouTube.
• Must have excellent written, oral, and relationship-building skills.
• Working knowledge of MS word and excel, and ability to learn additional systems software.
• Ability to determine priorities and ensure quick turnaround times are met and projects are completed with a sense of urgency.
• Must be detailed oriented and organized.
• Must be able to prioritize tasks and manage time appropriately.
• Ability to collect and evaluate data.
• Ability to establish and maintain effective working relationships with co-workers, volunteers, reporters, vendors, and donors.

Physical Demands/Working Conditions

Physical Requirement: Must have ability to lift and carry up to 25 lbs. Employee must be able to sit, climb or balance, hear, use hands, taste/smell, stoop, kneel, crouch, crawl, stand, walk, talk, and reach with hands and arms. Ability to sit for long periods of time.

Working Conditions: Duties are performed primarily in an office setting. Operates computer and standard office equipment such as telephone and copier/printer. Work is performed mainly indoors but may require outdoor activities.

Travel: May be required.

Hours: Monday – Friday 8:00am – 5:00pm, with occasional nights and weekends required.

This job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give a general sense of the responsibilities and expectations of this position. As the nature of business demands change so, too, may the essential functions of this position.

The Crisis Center of Tampa Bay is committed to a policy of equal employment opportunity and affirmative action for our applicants and employees. It is our policy to apply recruiting, hiring, training, promotion, compensation, and professional development practices without regard to actual or perceived race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, or certain classifications based on genetic information, marital status, or any other characteristic protected by federal, state, or local laws, regulations, or ordinances. Subject to Clearinghouse background check