Associate Director, Social Strategy -NYC - American Express

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at 

Position Summary

Position 

Media Specialist, Social Strategy

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at 

Position Overview

Who you are: We are looking for you - dynamic, best-in-class talent - to join the KINESSO Social team. In this role, you will work closely with team members to develop collaborative, creative, and informed, social plans for a leading client within healthcare and provide a fresh, new perspective on the ever-changing digital landscape of digital marketing, pushing for innovation within a regulated space. An ideal candidate has a proven track record of building and implementing and activating social media campaigns, a thorough understanding of the basic essentials of search, social, and digital marketing principles, and a desire to learn and grow their skillset through interactive media and emerging technologies.

Responsibilities

• Work with the strategy team to translate the strategic platform to social media, experiments with new ad units and platforms while delivering paid social plans designed to meet client goals 

• Present plans to internal partners and client groups 

• Work closely with Account/Media team on the development, implementation and optimization of campaigns to successfully execute the defined strategy and achieve business results 

• Serve as resource in terms of gathering and distributing research around the industry or our clients 

• Develop a strong working relationship with the media sales community, specifically our partners, to become the point person for day to day needs and account maintenance for all active campaigns: 

• Use research tools to develop profile of target audiences with view into their social/online behaviors, media consumption, etc. 

• Ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients and accurate/useful performance reports 

• Become proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns 

Required Skills and Experience 

• Demonstrated enthusiasm for digital marketing with strong working knowledge of social media

• Team player who is able to balance multiple workstreams, collaborate effectively, and clearly communicate

• Proactive ability to multi-task, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers 

• “Hands-on-keyboard” experience with primary buying platforms and formats (Facebook/Instagram, Twitter, Snapchat, LinkedIn, and Pinterest). 

Desired Skills and Experience

• Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat – Crossix is a plus) 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected] .

About Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE) Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix , Kinesso , MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

Salary Range

$120,000—$130,000 USD