Senior Paid Social Strategist - Cross-Platform Campaigns

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With Join a team of innovative thinkers and collaborative problem-solvers who are passionate about the ever-evolving world of paid social media. Our Social team is dynamic, supportive, and dedicated to helping our clients achieve extraordinary results. You’ll work closely with strategists, creatives, data analysts, and technologists to craft campaigns that make a tangible impact on some of the most exciting brands in the industry. We believe in fostering a culture where every team member feels valued, empowered, and inspired to bring their unique talents to the table. At PMG, your voice will be heard, your ideas embraced, and your growth supported every step of the way. If you’re looking for a role that blends cutting-edge innovation with meaningful collaboration, we’d love to welcome you to our team. What You Will Do Shape and execute paid social strategies that align with client objectives, overseeing budget allocation, media planning, reporting, and forecasting in partnership with cross-functional teams. Manage the setup and trafficking of campaigns across platforms like Meta, TikTok, Pinterest, Snap, and LinkedIn, ensuring best practices and precision in execution. Develop and implement testing frameworks to uncover actionable insights, translating complex data into clear, impactful recommendations for clients and internal stakeholders. Collaborate with PMG teams and platform partners to optimize campaign performance, offering real-time analysis and subject-matter expertise during client interactions. Harness PMG’s proprietary technology, Alli, to streamline workflows, analyze performance data, and unlock deeper campaign insights, contributing to its ongoing enhancement. Take ownership of project timelines and deliverables, ensuring campaigns meet strategic goals and exceed expectations. Bring a proactive mindset and enthusiasm to each day, inspiring your team and making a meaningful impact on the brands you support. What You Will Bring 3+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience. Intermediate expertise in Paid Social and Content Marketing to craft, execute, and optimize impactful campaigns. Foundational knowledge of Marketing Metrics and Marketing Planning & Analysis to drive data-informed strategies and recommendations. Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to set up, traffic, and manage campaigns. Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze data and deliver clear, actionable performance insights. Strong organizational and collaboration skills, enabling seamless alignment with internal teams and external stakeholders. An analytical mindset, paired with a proactive approach to uncovering insights, testing strategies, and driving continuous improvements. A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value. A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel. What We Offer Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support. Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones. Parental Leave: We provide paid parental leave to support your family during important life events. Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching. Fertility and Family Support: Access fertility benefits for all team members and their spouses. Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography. Pet Insurance: Protect your pet's health and your finances. Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being. Commuter Benefits: Access support for travel and commuting needs, where available. Annual Bonus: All employees are eligible for an annual bonus. Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities. AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety. Benefits vary by country, location, and geography to reflect local laws, norms, and expectations. What Sets Us Apart Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Create a Job Alert Interested in building your career at PMG? Get future opportunities sent straight to your email. 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