Web Marketing Program - Digital Experience Data Scientist

Job Description Change the world. Love your job. We are seeking a talented and innovative Data Scientist to join our Digital Experience Analytics team. Operating at the intersection of data science, marketing, and business strategy, you will apply advanced analytics and machine learning techniques to large customer datasets to power personalized digital experiences and measure their effectiveness. The ideal candidate will have a background in data science, machine learning, and marketing analytics, with experience in developing and deploying machine learning models. You will collaborate closely with our marketing, sales, and enterprise IT teams to deliver data products that support key business objectives. If you enjoy solving complex problems, building foundational data products, and influencing overall business strategy, we'd love to hear from you. Key Responsibilities: Develop advanced machine learning models for personalization and customer journey optimization in a complex B2B business model. Identify opportunities to use machine learning, AI, and advanced analytics techniques to improve digital program design and effectiveness. Partner with other data scientists in the development of recommendation system components that predict relevant product and content messages for hundreds of thousands of users. Create predictive models to segment, cluster and label customer behavior, partnering with analysts to identify opportunities for targeted interventions. Work closely with engineering teams to drive scalable, real-time implementations. Collaborate with cross-functional teams to translate business requirements into data science solutions. Partner with Digital Experience & UX strategists to design and conduct A/B tests to optimize digital experiences and marketing campaigns. Ensure data science best practices are followed and models are properly documented and version-controlled. Stay current with the latest advancements in data science and apply new techniques to improve our analytics capabilities. Qualifications Minimum Requirements: Bachelor's degree in Data Science, Computer Science, Statistics, Applied Mathematics or a related field. Internship experience in data science or a related role, preferably in a sales, marketing or e-commerce context. Experience deploying models in production and adjusting models to improve performance. Strong proficiency in Python or R for data analysis and machine learning. Experience with machine learning libraries such as Python, scikit-learn, pyTorch, Kubeflow, Streamlit, etc. Expertise in statistical analysis, experimental design, and causal inference. Strong proficiency in SQL and experience working with large datasets. Familiarity with both cloud-based data science platforms (e.g., Google Cloud Platform, Vertex AI, AWS, BedRock) and Unix/Linux systems. Innovator level knowledge of developments in data science and adjacent fields (e.g. Generative AI, Human-in-the-Loop workflows) and their application. Strong problem-solving skills and ability to translate complex analyses into actionable insights. Excellent communication skills, with the ability to present technical concepts to non-technical audiences. Preferred Qualifications: Master's degree in Data Science, Computer Science, Statistics, Applied Mathematics or a related field. Experience with marketing automation and CRM systems (e.g., Salesforce, Marketo, HubSpot). Experience with Graph Databases (e.g., Memgraph, Neo4j, SpannerGraph) Experience with Customer Data Platforms (e.g., Tealium, Segment, ActionIQ). Knowledge of client-side web analytics tools and techniques (e.g., GA4, Adobe Analytics, Fullstory). Experience with natural language processing (NLP) and text analytics. Understanding of digital marketing concepts and customer journey mapping. About Us Why TI? Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics. We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here About Texas Instruments Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com. Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws. If you are interested in this position, please apply to this requisition. About the Team TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment. Texas Instruments