Paid Search Specialist
Virtual Vocations Inc
To support a diverse range of clients including Federal Government, Healthcare, and Higher Education, the full-time remote Paid Search Specialist will develop and optimize paid search campaigns across Google Ads and Microsoft Ads, focusing on strategy, management, and analytics. Key responsibilities Develop strategic paid search plans and manage campaign execution to improve KPIs such as CPL, CPA, and ROAS Conduct keyword research, audience analysis, and optimize campaigns through A/B testing and ongoing management Configure and maintain conversion tracking using GA4 and Google Tag Manager, ensuring data accuracy across various platforms Required qualifications Bachelor's degree in marketing, communications, advertising, or a related field 3-4+ years of relevant experience in paid search and programmatic digital media, preferably in an agency setting Hands-on proficiency with SA360, Google Ads, and Bing Proficiency in conversion tracking configuration within GA4 Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously
Vacancy posted 3 days ago
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