Senior Vice President, Marketing and Digital Strategies

Senior Vice President (SVP), Marketing and Digital Strategy

The Senior Vice President (SVP), Marketing and Digital Strategy leads enterprise marketing and digital strategy across MedImpact's PBM platform and healthcare portfolio. Drives brand positioning, demand generation, and revenue growth through aligned, data-driven practices, while overseeing marketing investment, programs, and teams. This role connects market and digital strategy directly to revenue performance, leading enterprise growth, digital transformation, and a unified customer strategy. Defines and elevates MedImpact's enterprise narrative and directly impacts growth, differentiation, and long-term value creation.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Growth & Demand Generation
• Lead multi-channel demand generation across PBM, specialty pharmacy, and digital health, with a focus on digital-first growth strategies.
• Partner with sales to drive pipeline growth, conversion, and revenue impact.
• Own and drive marketing's contribution to revenue, pipeline, and customer acquisition.
• Implement advanced segmentation and digital targeting across key audiences.
• Optimize performance through analytics, attribution, and continuous campaign refinement.
• Lead digital sales enablement, including content, tools, and platforms that support conversion.
• Enterprise Brand & Positioning
• Lead a unified brand and digital experience strategy reinforcing MedImpact's leadership in PBM transparency, clinical excellence, and innovation.
• Define portfolio brand architecture balancing enterprise alignment and business unit differentiation.
• Ensure consistent brand and digital execution across all channels and customer touchpoints.
• Leverage customer, market, and digital insights to inform strategy, positioning, and innovation.
• Define and strengthen competitive positioning in a dynamic healthcare landscape.
• Portfolio Expansion & Integration
• Develop scalable marketing and digital integration strategies for acquisitions.
• Align go-to-market and digital strategies across portfolio companies.
• Identify and drive cross-sell and bundled solution opportunities.
• Position the portfolio as an integrated, value-driven healthcare platform.
• Establish governance models to ensure alignment across enterprise and portfolio brands.
• Leadership & Culture
• Build and lead a high-performing enterprise marketing and digital organization aligned to strategic growth priorities.
• Attract, develop, and retain top-tier talent across digital, brand, product marketing, and analytics.
• Establish a culture of accountability, innovation, and measurable business impact.
• Drive performance aligned to enterprise growth, revenue, and value creation.
• Product & Clinical Marketing
• Define and translate complex PBM, clinical, and financial offerings into clear, differentiated, outcomes-driven value propositions.
• Lead go-to-market strategy, digital launches, and lifecycle positioning to drive adoption and growth.
• Partner with clinical, actuarial, and product leadership to articulate value in terms of outcomes, cost efficiency, and risk management.
• Data, Technology & Modernization
• Lead digital transformation through marketing automation, CRM, and enterprise digital platforms.
• Leverage AI, data, and advanced analytics to enhance targeting, personalization, and performance.
• Establish KPI frameworks aligned to growth, digital engagement, and revenue outcomes.
• Build and scale modern marketing and digital operations.
• Oversee and optimize marketing and digital investment to maximize ROI and efficiency.
• Executive & Market Influence
• Position leadership as industry thought leaders across digital and traditional channels.
• Expand presence across key events, digital platforms, and industry forums.
• Strengthening media, digital communications, and public affairs strategy.
• Support investor and board communications.
• Supervisory Responsibilities
• Manages assigned staff in the segment area.
• Responsible for the overall direction, coordination, and evaluation of the unit.
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
• Supports and enforces all company policies and procedures in a fair and consistent manner, taking corrective action whenever necessary.
• Client Responsibilities
• This is an internal and external client facing position that requires excellent customer service skills and interpersonal communication skills (listening/verbal/written).
• One must be able to; manage difficult or emotional client situations; Respond promptly to client needs; Solicit client feedback to improve service; Respond to requests for service and assistance from clients; Meet commitments to clients.

Qualifications

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Education and/or Experience BA/BS Degree or equivalent; plus 15 years' related experience; 15 years of SME in respective area(s); (or equivalent combination of education and experience); and 12 years supervisory experience; Supervisory experience may be substituted with 12 years of MedImpact experience plus an appropriate external leadership training program and internal mentorship with a seasoned leader at the Vice President level or above that must be completed within 12 months in new position.
• Computer Skills Expertise leading CRM and marketing automation strategy to drive pipeline, customer engagement, and revenue growth. Strong command of marketing analytics and data visualization to inform executive decision-making and performance management. Deep understanding of digital marketing ecosystems, including paid media, search, and programmatic strategy. Experience overseeing customer data strategy, including segmentation, attribution, and data platforms (CDPs). Familiarity with AI and advanced analytics to enhance targeting, personalization, and marketing effectiveness. Oversight of enterprise marketing technology ecosystems and digital transformation initiatives. Proficiency in executive reporting and presentations, including advanced use of Excel and PowerPoint.
• Certificates, Licenses, Registrations Advanced degrees in Business, Marketing, Healthcare Administration, or related field preferred; executive education in strategy, innovation, or healthcare is a plus. Relevant certifications in marketing, analytics, or healthcare are valued; no specific licenses are required.
• Other Skills and Abilities Enterprise-minded and commercially driven; aligns marketing strategy to revenue growth and long-term value creation. Highly analytical and performance-oriented; leverages data to guide executive decision-making. Leads complex, enterprise-wide initiatives with strong program governance and change leadership. Drives large-scale transformation and operational excellence across functions. Operates effectively within complex, highly regulated healthcare environments. Elevates enterprise brand and market perception while delivering measurable growth. Builds and scales high-performing marketing organizations, infrastructure, and capabilities. Influences and aligns cross-functional leaders, including C-suite and board stakeholders. Balances strategic vision with disciplined execution to achieve business outcomes. Forward-thinking and adaptable; leads through growth, transformation, and ambiguity.
• Reasoning Ability Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems. Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs, musical notes, etc.,) in its most difficult phases. Ability to deal with a variety of abstract and concrete variables.
• Mathematical Skills Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.
• Language Skills Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors. Ability to read, analyze, and interpret the most complex documents.
• Competencies To perform the job successfully, an individual should demonstrate the following competencies: Business Acumen Directing Others Organizational Agility Conflict Management Drive for Results Political Savvy Customer Focus Innovation Management Strategic Agility Decision Quality Managerial Courage

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is regularly required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

Work Environment

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