Specialist II, Loyalty

Pilot Travel Center

Company Description
Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins. Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.
Founded in 1958 by Jim A. Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today. Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state, or local law.
Military encouraged to apply.
Job Description
This position is on-site in Knoxville, TN
The Specialist II, Loyalty supports personalized and global loyalty initiatives by partnering with cross‑functional teams to plan, execute, and measure loyalty campaigns. This role contributes to guest segmentation, reward optimization, and reporting while helping ensure loyalty programs are executed accurately, consistently, and in alignment with business objectives.
Contribute to loyalty personalization strategy by supporting guest segmentation, loyalty journey design, and reward optimization for personalized offers and challenges
Act as point of contact for partner teams such as brand, merchandise, and sales to support the design, execution, and measurement of loyalty experiments
Manage and prioritize the backlog of the loyalty personalization pod, translating business needs into clear campaign briefs to enable effective execution by the operations team
Partner with analytics and data science teams to support reporting, dashboards, and analytical models that inform campaign effectiveness and drive more relevant personalization
Serve as a cross functional liaison with brand, creative, app development, and consumer insights teams to support alignment, execution, and reporting for global loyalty program enhancements and campaigns
Model behaviors that support the company's common purpose; ensure guests and team members are supported at the highest level
Ensure all activities are in compliance with rules, regulations, policies, and procedures
Complete other duties as assigned
Qualifications
Bachelor's degree in Marketing, Business Administration, or Analytics, or a related field
MBA preferred, or equivalent combination of education and experience
Minimum of 1-2 years of relevant professional experience
Working knowledge of loyalty programs, rewards structures, and guest engagement strategies
Understnading of personalization concepts, including guest segmentation, behavioral targeting, offers, and challenges
Advanced storytelling skills, with the ability to translate complex data and strategy into clear, compelling PowerPoint presentations
Ability to collaborate with and influence cross-functional partners while supporting accountability and performance standards
Ability to prioritize, multitask, and manage multiple workstreams in a fast-paced, dynamic environment
Strong organizational skills with a high level of attention to detail
Ability to communicate effectively with stakeholders at various levels of organization to problem-solve, complete projects, and support decision-making
Strong analytical and critical thinking skills
Self-motivated with the ability to work independently as well as within a team to meet deadlines, goals, and objectives
Additional Information
Less than 10%
General office work requires sitting or standing for long periods of time
This position requires candidates to be legally authorized to work in the United States without employer sponsorship

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Vacancy posted 10 hours ago

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