Associate Director, Product Marketing - Multi Asset

About the Role Grade Level (for internal use):12. As an integral member of S&P Dow Jones Indices’ (S&P DJI) multi‑asset marketing team, this position is responsible for leading product marketing initiatives that drive awareness, adoption, and engagement of S&P DJI’s multi‑asset offerings. The role focuses on crafting compelling product narratives and content strategies that resonate with target audiences in the evolving insurance, bank and asset management landscape. This role is essential in positioning S&P DJI as a leader in the insurance and structured product space, leveraging essential data, research, and insights. Responsibilities Lead product marketing initiatives and content creation efforts that connect marketing activities to specific commercial outcomes. Design and implement a comprehensive content marketing strategy showcasing S&P DJI’s multi‑asset solutions, creating high‑quality content such as blog posts, whitepapers, brochures, video scripts, webinars, and educational materials. Develop and refine positioning and messaging for S&P DJI’s multi‑asset index solutions, crafting narratives that highlight unique value propositions and benefits to various audiences, especially insurance. Lead the development and execution of go‑to‑market strategies for new product launches and enhancements, collaborating with cross‑functional teams to ensure successful rollout and market penetration. Conduct market research to identify trends, customer needs, and competitive landscape, using insights to inform product development and marketing strategies. Engage with key partners and clients globally to promote awareness and adoption of S&P DJI’s multi‑asset solutions, developing tailored marketing strategies to nurture relationships and drive downstream product usage. Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives, providing regular reporting and analysis to internal stakeholders. Qualifications 7+ years of professional experience in product marketing within financial services, with a strong focus on multi‑asset strategies, insurance and investment banks preferred. Proven expertise in content marketing and content creation, with a portfolio of successful campaigns and materials that demonstrate effective messaging and audience engagement. In‑depth understanding of multi‑asset investment strategies and the product development lifecycle. Proven track record of developing successful product marketing strategies and campaigns that drive measurable results. Bachelor’s degree (Marketing, Communications, Business, or related field preferred). Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively. Strong project‑management skills with the ability to manage multiple initiatives simultaneously and meet deadlines. Preferred Qualifications Experience with product launches, go‑to‑market strategies, and account‑based marketing in the multi‑asset space. Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns. Analytical mindset with experience in market research and competitive analysis to inform product positioning. Ability to work collaboratively with cross‑functional teams, including product management, sales, and external partners. Compensation & Benefits US Applicants Only: The anticipated base salary range for this position is $153,790 - $161,845. Final base salary will be based on geographic location, experience level, skill set, training, licenses, and certifications. The role is eligible for an annual incentive plan and additional S&P Global benefits. Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. #J-18808-Ljbffr S&P Global, Inc.