Marketing Specialist, Surgery Administration

WHY UT SOUTHWESTERN?

With over 75 years of excellence in Dallas-Fort Worth, Texas, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. As a world-renowned medical and research center, we strive to provide the best possible care, resources, and benefits for our valued employees. Ranked as the No. 1 hospital in Dallas-Fort Worth according to U.S. News & World Report, we invest in you with opportunities for career growth and development to align with your future goals. Our highly competitive benefits package offers healthcare, PTO and paid holidays, on-site childcare, wage, merit increases and so much more. We invite you to be a part of the UT Southwestern team where you'll discover a culture of teamwork, professionalism, and a rewarding career!

JOB SUMMARY

The Department of Surgery is recruiting for a Marketing Specialist to develop and execute comprehensive marketing and communication strategies that engage patients, faculty, referring providers, and staff. This role will develop, implement and track department email, social media, podcast, digital campaigns, and events. The marketing specialist will also develop and create marketing materials, write, proofread, and edit creative and technical content across different mediums. This role will work closely with department leadership to align marketing goals with institutional strategy. Candidates should possess strong grammar usage as well as proofreading, copywriting and graphic design.

BENEFITS

UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include: PPO medical plan, available day one at no cost for full-time employee-only coverage 100% coverage for preventive healthcare-no copay Paid Time Off, available day one Retirement Programs through the Teacher Retirement System of Texas (TRS) Paid Parental Leave Benefit Wellness programs Tuition Reimbursement Public Service Loan Forgiveness (PSLF) Qualified Employer Learn more about these and other UTSW employee benefits!

EXPERIENCE AND EDUCATION

Required Education Bachelor's Degree Experience 3 years of related experience Preferred Skills Graphic design and Video Editing Experience Experience growing surgical services, research and academic initiatives Experience with social media and building campaigns Healthcare experience This role is hybrid and will require remote and in-office work on a weekly basis.

JOB DUTIES

Plans, develops, and manages both brand marketing, outreach, and direct response marketing strategies and tactics that exchange the department's footprint in the regional market and beyond to achieve established goals. Directs the development of programmatic promotional materials as needed by clinical services. Works closely with UT Southwestern Creative and Web Services, to ensure consistent brand articulation across all channels and media. Develops, implements, and monitors systems and procedures necessary to the smooth operation of the marketing/communications/public relations function. Assumes primary responsibilities for the development and support of digital and social media marketing strategies that support volume growth, in conjunction with the web team and the marketing team's editorial staff. Manages the work of outside vendors as appropriate and interfaces with agency resources as necessary to execute marketing and communications strategies. Maintains awareness of the local and regional competitive landscape and of key national market segments and trends. Proactively leverages Medical Center research and other existing sources of information to generate innovative marketing initiatives. Finds and develops stories of specific topics and contributes to website content, news releases, and articles for publications. Maintains close working relationships with writers who cover medicine and science to ensure frequent coverage of UT Southwestern's research and clinical care activities. Contributes to magazine stories for annual magazine/annual report or other magazines as assigned, submitting stories for magazine with art/photo possibilities. Also gathers and writes monthly new strips from assigned areas. Arranges for and oversees taking of all still and video to supplement marketing and communication publications. Acts as a guide for reporters and photographers. Contributes to various projects, programs, and events to achieve patient/public education and outreach goals. Performs other duties assigned. Knowledge, Skills and Abilities Work requires ability to execute efficiently and effectively under deadlines, juggle multiple projects at once, and keep up with changing task prioritization. Work requires ability to think creatively and critically in problem-solving and project implementation and the ability to work independently, manage workflow, set priorities, and meet deadlines required. Work requires excellent writing and editing skills, including mastery of styles and applicable software for developing electronic and print media and the ability to develop both news and marketing/promotional copy. Work requires expertise with Microsoft Word, PowerPoint, and desktop publishing software. Work requires interview skills and content research skills. Work requires knowledge and understanding of interactive marketing tactics. Work requires knowledge of website layout and design principles. Work requires knowledge of, experience with, or a willingness to explore and learn current and developing web-based communications technologies (blogging, podcasting, RSS, online communities, social networking, distance/global learning, content/contact management, etc.). Work requires strong communication skills. Work requires strong customer-service focus. Work requires strong writing and editing skills.

PHYSICAL REQUIREMENTS/WORKING CONDITIONS

Physical Requirements Talking Working Conditions Office Setting Salary Information Salary is commensurate with education, skills, and relevant experience.

SECURITY AND EEO STATEMENT

Security This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information. EEO UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status. #J-18808-Ljbffr UT Southwestern