Marketing Automation Specialist

Job Title: Marketing Automation Specialist Employment Type: Direct Hire Location: Westlake / Fort Worth, TX Department: Marketing Reports To: Marketing Operations Manager About the Role We’re looking for a Marketing Automation Specialist who enjoys building smart, data-driven campaigns and seeing measurable results. In this role, you’ll design, launch, and improve automated marketing campaigns that help attract, engage, and convert customers across their journey. You’ll work closely with both Marketing and Sales teams, turning business goals into effective email campaigns, workflows, and automated journeys. This is a great opportunity for someone with 3–5 years of marketing automation experience who likes problem-solving, collaboration, and working in a fast-paced environment. What You’ll Be Doing Build and manage automated marketing campaigns, including emails, nurture programs, and triggered workflows Partner with Marketing and Sales to turn business goals into effective campaign strategies Ensure the right audience receives the right message through accurate segmentation and testing Monitor campaign performance and share insights that help improve engagement and conversions Continuously optimize campaigns to improve results and ROI Follow best practices for data accuracy, compliance, and platform governance Key Responsibilities Campaign Execution: Build, test, and launch automated email and digital campaigns Audience Management: Maintain clean data, accurate targeting, and quality checks Performance Reporting: Track results and provide clear, actionable insights Collaboration: Work cross-functionally with Marketing and Sales teams Platform Best Practices: Ensure campaigns follow data and compliance standards What We’re Looking For Solid understanding of email marketing, lead nurturing, and campaign automation Strong analytical skills with the ability to explain results in simple termsli> Excellent attention to detail and project management skills A team player who collaborates well across departments Self-starter who adapts easily in a fast-moving environment Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field 3–5 years of hands‑on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Iterable, or similar Experience planning, executing, and analyzing digital marketing campaigns Seniority level Associate Employment type Contract Job function Other Industries Staffing and Recruiting #J-18808-Ljbffr