Senior Director/VP of Sales: Marty AI

Lavu is building the autonomous restaurant operating system of the future. We help profitable, high-growth restaurants run seamlessly and move money effortlessly, maximizing control, eliminating fees, and increasing profitability. We unify restaurant operations and finance into one simple, easy-to-use platform so owners can run, pay, get paid, and grow. We’re transforming how restaurants operate with our mobile/cloud POS across fine dining, QSR, bars, cafes, pizzerias, and food trucks in 80+ countries. Our mission: partner with owners through knowledge, solutions, and expertise that accelerate growth while advancing the industry. Senior Director / VP of Sales: Marty AI Reports to: CEO Location: Tampa, FL preferred. Remote considered for the right candidate. Employment: Full-Time Deal Size: $100,000 – $300,000 ACV Equity: Meaningful Stage: Zero to one. No playbook. No inbound. We have closed customers. The Role This is a zero-to-one role. There is no sales team, no playbook, no inbound pipeline, and no SDR. You are building the entire commercial motion while closing deals simultaneously. You will source your own pipeline from trigger events: CFO, COO and VP hires at multi‑unit groups, PE acquisitions of restaurant portfolios, minimum wage increases, post‑audit‑season budget cycles, and DOL activity. You’ll run discovery, anchor value to identifiable cash exposure in the prospect’s portfolio, close the audit engagement, and convert to subscription. The buyer is the person accountable for EBITDA. You are not selling to single‑unit restaurant owners, ops coordinators or IT leaders. You are having a financial and operating conversation with a senior operator who needs to see the numbers before they move. What You’ll Own Full sales cycle end‑to‑end with no handoffs or support structure. You work directly with the CEO and sit on the leadership team. Build the outbound engine: list‑building, trigger‑event sourcing, Clay and Sales Navigator workflows, outreach sequences. Write your own emails. Run sales opportunities, close the initial contract, coordinate delivery with the CEO, present findings, and convert to subscription. Document everything. Every loss reason and every win pattern becomes the foundation of the playbook. Feed product direction. You are closer to the market than anyone. Objections, integrations, language conversion and signals shape further development. Hire your team once you have enough signal to know the profile, recruiting your own backup. Who You Are The successful candidate thinks like an operator, sells like a banker, and hunts like a recruiter. Restaurant experience is useful but not required. Non‑negotiable: proven hunter with a self‑generated pipeline in previous roles and a system for identifying accounts, manufacturing urgency, and approaching the right person without a warm intro. You have closed middle‑market deals in the $100,000 to $300,000 range—real money with real urgency closed in weeks to a few months. You’ve sold something analytical—data, intelligence, business performance software, fintech, or workforce analytics—where the core sale is “here is what your numbers are actually telling you.” You can translate findings into financial impact on a CFO’s P&L. Strong written communicator: you write your own outbound, short and specific, making the reader feel understood. No generic templates. You can build without infrastructure—no RevOps, no content team, no brand awareness needed. You are comfortable doing the entire commercial motion alone. Non‑Negotiables Proven hunter. Pipeline in previous roles was primarily self‑generated. Closed middle‑market deals in the $100,000 to $300,000 range, closed in weeks to a few months. Sold analytical products with a core sale of tangible financial insight. Strong written communicator. Write your own outbound. No template humor. Can build without infrastructure. Comfortable with the full commercial motion. Strong Advantages Experience selling into restaurant groups, hospitality operators, or multi‑unit food service. Knowledge of restaurant P&L structure, labor percentages, and budget cycles. Background in data or intelligence software (e.g., R365, Crunchtime, MarginEdge, HotSchedules, Domo, Looker, Sisense, Anaplan, Planful, Visier). Founder‑led, pre‑scale experience where the pitch evolved with the product. Personal network of CFOs, COOs, or multi‑unit operators at 10 to 200‑location restaurant groups. This Is the Wrong Role If… You need inbound, brand awareness, or a defined ICP and campaign engine before you can generate a meeting. You work best in a warm territory inherited from someone else. Your comfort zone is account management, upsell, or renewal on an installed base. You need the product to be complete before you can sell with conviction. You come from a big brand where the logo did the heavy lifting. What Winning Looks Like 30 Days Fully immersed in the product. Run the intelligence briefing from memory and translate data findings into dollar impact for a CFO. Outbound engine initialized: 300‑account target list, CFO/COO contacts mapped, trigger events flagged. First 15 discovery conversations underway. 90 Days 2 signed customers. First read on which triggers and verticals convert fastest and why. Outbound sequence documented, iterated on, and repeatable. End of Year 1 6 closed customers. Sales playbook exists: ICP definition, trigger events, discovery framework, objection responses, close sequence. Recommendation on the second hire: SDR, second AE, or solutions consultant. Personal earnings comfortably above $220,000 because quota was exceeded. #J-18808-Ljbffr Lavu, Inc.