Senior Manager, Marketing

Position Summary Dallas College is seeking an experienced Senior Manager, Marketing, to be a key member of our marketing team. The Senior Manager, Marketing will develop and execute comprehensive marketing strategies that drive brand awareness and engagement. The ideal candidate is a collaborative team member with an understanding of marketing principles and trends, and a track record of success in marketing. Required Knowledge, Skills, and Abilities Proven experience in marketing. Understanding of marketing principles, strategies, and tactics, with marketing and communications experience in areas such as digital marketing, brand management, and integrated marketing communications. Demonstrated experience in developing and executing successful marketing campaigns across multiple channels. Strong analytical mindset with the ability to interpret data, analyze market trends, and draw actionable insights. Good communication and interpersonal skills, with the ability to collaborate effectively with cross‑functional teams and work with stakeholders at all levels. Proven ability to execute, meet deadlines, and manage multiple priorities in a fast‑paced environment. Strong business acumen and strategic thinking abilities. Demonstrated ability to navigate ambiguity, adapt to change, and thrive in a dynamic business environment. Key Responsibilities Project Management – Plan, execute and oversee the successful completion of various projects within the organization; define project objectives, create detailed project plans, and allocate resources effectively to ensure project goals are met on time and within budget. Budget Management – Monitor budgets for various areas and projects, ensuring adherence to college guidelines and targets. Client Relations – Build and maintain strong, positive relationships with internal clients; address inquiries and concerns promptly and ensure exceptional customer service at all times. Brand Ambassador – Serve as the advocate and gatekeeper for the Dallas College Brand and ensure other team members embrace this stewardship; complete required Dallas College Professional Development training hours per academic year; perform other duties as assigned. Other Potential Responsibilities / Job Duties Marketing Activation Marketing Strategy Development – Develop comprehensive and data‑driven marketing plans to help drive business growth and visibility for college initiatives (academic programs, student services, events, etc.). Partner with other marketing teams to create impactful promotions that align with organization objectives. Client Services – Deliver outstanding support and solutions to internal clients; maintain strong relationships by understanding client needs and providing consistent communication. Collaboration – Collaborate with individuals and teams, both internal and external to Marketing and Communications, to ensure marketing activations align with departmental and organizational messaging, values, and guidelines. Project Management – Demonstrate strong project management and time management skills; plan, track and manage resources for multiple projects simultaneously and meet deadlines. Operations Budget Management – Oversee allocation and utilization of financial resources to support department goals; create, monitor, and analyze budgets, ensuring spending aligns with financial plans and objectives. Budget Analysis – Assess and interpret financial data to evaluate effectiveness of budget plans and spending; examine variances between budgeted and actual expenses, identify trends, and provide insights to inform financial decision‑making. Process Compliance – Ensure compliance with departmental, organizational and state regulations, policies and procedures. Mobile Marketing Campaign Execution – Manage the end‑to‑end process of implementing SMS and text messaging campaigns; create engaging content, segment target audiences, schedule message distribution for optimal timing and relevance; track responses and analyze campaign metrics. Content Development – Create compelling and concise text content that resonates with audiences; craft engaging messages that convey key information effectively. Customer Relationship Management – Cultivate and maintain strong interactions with student audiences; understand needs, solve issues, and implement strategies to enhance satisfaction and loyalty. Collaboration – Collaborate with cross‑functional teams (brand, media, social media, communications) to align mobile campaigns with the college's goals and brand messaging. Minimum Qualifications Bachelor’s degree in marketing, advertising, communications, business or a related field; official transcripts required. Five (5) years of experience in marketing, communications, brand management, advertising, operations, project management or a related area. Demonstrated experience in managing projects and working with individuals across organizational boundaries to achieve goals. Bilingual or multilingual preferred. Will be subject to a criminal background check; some positions may be subject to a fingerprint check. Equal Employment Opportunity Statement Dallas College is an equal opportunity system that provides education and employment opportunities without discrimination on the basis of any protected attribute, including race, color, religion, national origin, sex, disability, age, sexual orientation, gender identity or gender expression, veteran status, pregnancy or any other basis protected under applicable law. In accordance with applicable law, Dallas College will make reasonable accommodations for applicants and employees’ religious practices and beliefs, as well as any mental health or physical disability needs. #J-18808-Ljbffr