Designer, Growth Marketing

Genius AI is seeking a Creative Lead, Paid Media to own creative for our paid channels, with a primary focus on Meta. You will partner closely with the creative team and GTM partners to generate ideas, launch them in market, and iterate based on performance insights. You will report to the Creative Director.

Responsibilities will include:

• Own creative for paid performance channels end to end, from concept through shipped asset, with paid Meta as the primary focus
• Drive creative diversity by maintaining a pipeline of genuinely distinct concepts, formats, and angles
• Design the full conversion path, from ad through landing page, ensuring funnel cohesion
• Ship consistently: analyze performance data, discontinue underperforming assets, and double down on what works
• Build AI-powered production workflows to increase creative output and reinvest time in sharper concepts
• Partner with growth marketing to take ideas from concept to live variants quickly, adapting top performers for new audiences and reinterpreting successful concepts
• Review ad performance KPIs and ideate new concepts based on results

You’re a great fit if you:

• Have 3+ years of growth, performance, or digital design experience, with direct ownership of creative in paid channels and measurable results
• Have scaled your own production process using AI
• Default to action, preferring to test multiple concepts quickly rather than perfecting one
• Are an expert in paid Meta and direct response fundamentals, with a strong point of view
• Have range across static and motion design
• Are proficient in Figma and AI tooling; After Effects or Jitter experience is a plus
• Have an exceptional eye for typography, color, layout, motion, and overall craft across all ad dimensions
• Can work within a design system for branded concepts and flex outside it for channel-specific needs, with strong communication skills
• Are fluent in current ad trends, creator formats, and internet culture, with the judgment to identify valuable trends
• Have experience analyzing ad performance KPIs and producing new concepts based on data

Total Compensation

Competitive salary, with benefits including:

• Health & dental insurance options effective on your first day
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub for discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend for personal recharge
• 401k benefit, eligible to contribute from day 1
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody