Event Lead

Role Description

Guidebook is the leading mobile app platform for higher education, helping universities and colleges orchestrate the most important moments in student life, from orientation to admissions to homecoming.

We're looking for our next Event Lead to own Guidebook's presence at 10+ flagship higher education trade shows and conferences each year. This is a role for someone who lives for events, thrives in the organized chaos of a three-day conference, and believes deeply that the details matter. You'll be the operational heartbeat of every Guidebook event from the moment we commit to sponsorship through post-event reporting and you'll work alongside our Director of Marketing, sales team, and customer success leaders to create event experiences that convert, impress, and build lasting relationships with university partners.

This role is executional by design, but it's also strategic. You won't just manage logistics; you'll own the full event ecosystem. You'll think about attendee journey, booth energy, follow-up velocity, and pipeline impact. You'll travel to these events, be present on-site, represent Guidebook, and come home with stories, data, and insights that inform what we do next.

If you get genuinely excited about event timelines, love the buzz of a booth launch day, believe travel is a feature not a bug, and want to build a career shaping how universities connect with students at scale, we want to meet you.

Qualifications

• Bachelor’s degree required.
• 1–2 years of event experience, ideally in b2b, working in higher education or an EdTech.
• Genuine enthusiasm for events and a willingness to travel for 10+ events a year (typically 2–4 nights per show).
• Strong written and verbal communication skills.
• Comfortable working with a manager based in a remote office and collaborating across multiple time zones.
• Detail-oriented, with a strong ability to track timelines, deliverables, and logistics.
• Comfortable with public-facing tasks (running a booth, hosting a webinar, producing video content).
• Proactive problem-solver who stays calm under pressure and finds creative solutions when plans change.
• Tooling experience is a plus, but not required, we will train. Useful exposure includes Salesforce, Canva, LinkedIn Campaign Manager, YouTube Studio, Wistia, and email marketing platforms (we use Conversion AI).
• Curiosity about how technology can improve event experiences and willingness to experiment with new tools and processes.

Requirements

• Own the full event lifecycle for Guidebook's 10+ annual higher education trade shows and conferences, from sponsorship strategy through post-event analysis.
• Manage end-to-end logistics: shipping, receiving, AV coordination, electrical, signage, vendor management, booth design and setup, breakdown, and storage.
• Be on-site at every sponsored event, representing Guidebook, managing the booth, coordinating internal staff, troubleshooting problems, and ensuring flawless execution.
• Lead pre-event planning and promotion: coordinate email campaigns, social media announcements, targeted ads, and internal briefings to maximize attendance and engagement before each show.
• Drive demand generation at events: support the meeting booking process, follow-up sequences, and lead capture workflow to maximize pipeline impact.
• Manage event timelines and logistics calendars so that sales, customer success, and product teams know exactly where to be, when, and what to prepare.
• Coordinate vendor and partner relationships day-to-day, including AV companies, freight shippers, print vendors, exhibition partners, and creative agencies.
• Manage event budgets in partnership with the Director of Marketing, tracking spend against allocation, identifying variance, and ensuring ROI.
• Execute post-event follow-up: own the lead nurture workflow, ensure timely outreach to qualified prospects, and brief relevant teams on handoffs.
• Create comprehensive post-event recap reports within one week of every event, capturing leads, pipeline influenced, costs, attendance, booth traffic, feedback, and key learnings to inform strategy.

Benefits

• Base salary: $50,000–$60,000, depending on experience.
• Commission: 10% of base salary, tied to performance against role KPIs.
• Fully remote role, US-based.
• Travel: 10+ event trips per year, predominantly within the US.
• Benefits package in line with Guidebook’s standard offering.
• 100% paid benefits: medical, dental, and vision.
• Short term and long term disability.
• Unlimited vacation time.
• 401(k) program with matching benefit.
• Stock options.
• Awesome company culture and fun virtual hangouts.
• MacBook and accessories to make you comfortable working from home.
• Awesome annual company retreats.

Equal Opportunity Employer

At Guidebook, we're committed to cultivating an inclusive work environment for everyone – and we know that's best achieved, in part, with a diverse workforce. We're working on increasing diversity across the company. If you're looking to join a team that is smart, highly motivated, and also values work/life balance, we can't wait to hear how you can add to our growing culture!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. If you want to help our team do amazing things, then we want to hear from you!