Lifecycle Marketing Manager

Orion is a personalized smart mattress cover that tracks your sleep and adjusts your body temperature throughout the night, designed to enhance sleep quality. Core body temperature cycle is the #1 factor for sleep quality. Who We Are Orion is an extremely experienced team of repeat founders with multiple 9 and 10-figure exits in consumer products and health-tech. The team has a combination of technical, marketing, product, operational, manufacturing, and sleep science expertise. Role This is a full-time on-site role located in our SoHo office in New York, NY, 5 days per week. Reports to the VP. Orion is customer-centric. We pride ourselves on having the best customer support in the category, and our lifecycle communications need to match that standard — every send should feel like an extension of that care. Lead the customer relationship across email, SMS, and push — welcome email, journey to purchase, onboarding, and reengagement for referrals and reviews. Your voice and approach define the program Build personalized journeys driven by where each customer is in their relationship with Orion — if you can imagine it, we can build it Design educational content that moves prospects through a long, considered purchase decision Own the segmentation and event architecture that powers personalization Surface high-intent prospects to the sales team with full context, so reps spend their time on real conversations Lead the design and launch of loyalty, referral, and review programs built for a category where advocacy is decisive Direct or produce email and SMS creative that reflects the quality of the product and the standard of our customer support Run an aggressive experimentation program across messaging, creative, frequency, and journey design Own lifecycle KPIs: engagement, attributed revenue, retention, deliverability, unsubscribe Partner with Sales on qualification criteria, handoff logic, and pipeline contribution Partner with Product and Data on the signals we capture and how we use them Be intimately connected to the product, the customer, and the data Who You Are 2-4 years of experience in lifecycle, retention, CRM, or growth marketing (and A LOT of passion to grow) Hands-on with Klaviyo strongly preferred — and comfortable owning flows, segments, A/B tests, and reporting Creative thinker with a point of view — you bring original ideas, not just best-practice execution Design eye — you can build a clean, on-brand email yourself or art-direct with minimal back-and-forth Comfortable in a startup environment: you figure things out, move fast, and don\'t wait to be told what to do Strategic about email — you think about how a sequence drives a purchase or a sales conversation, not just engagement rate Data-curious: you track what you try, learn from it, and iterate Customer-obsessed — you treat the inbox as an extension of the support experience Experience in D2C, hospitality, fitness, wellness, or consumer health is a plus What We Offer Competitive salary + equity in a high-growth startup Health insurance A front-row seat to scaling a consumer brand from the ground up Real ownership — your work will directly shape how Orion grows Fast-growing start-up with opportunities for professional growth and development as we expand Culture Orion is a zero-bureaucracy move-fast culture. Everyone on the team is hired and empowered to have complete ownership over their area of expertise. We expect everyone to be intimately connected to the product and to the end-user. #J-18808-Ljbffr Orion Sleep