CRM & Lifecycle Marketing Manager
$85kBroadway Direct
CRM & Lifecycle Marketing Manager Job Category: Broadway Direct Requisition Number: CRMLI001091 Full-Time On-site Salary: $85,000 USD per year New York, NY 10036, USA Description Duties and Responsibilities CRM Growth & Audience Strategy Monitor and grow CRM databases across all owned channels Develop acquisition strategies to expand opt-in patron lists Report on engagement, retention, and churn metrics Channel Ownership & Operations Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications Manage Salesforce Marketing Cloud and Data Cloud segmentation Optimize lifecycle flows including abandon cart and loyalty journeys Performance & Analytics Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn Partner with Business Intelligence to assess CRM performance Vendor & Platform Management Manage relationships with Salesforce, Attentive, and Validity Cross-Functional Collaboration Collaborate with Marketing Director on acquisition strategy Partner with Ad Sales on reporting and performance insights Support Group Sales CRM initiatives Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr
Vacancy posted 14 hours ago
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