Manager, Content Strategy, Health & Fitness

Description

Be Part of Whats Next

At HearstMade we create premium branded content that informs inspires and resonates with millions of readers across some of the worlds most trusted media brands. As Manager Content Strategy Health & Fitness youll play a pivotal role in shaping compelling storytelling that seamlessly connects client objectives with authentic editorial experiences.

About Hearst Magazines (Why Us)

Hearst Magazines is one of the worlds largest publishers with a portfolio of more than 30 iconic brands reaching audiences across print digital social video and emerging platforms. From health and wellness to fashion food entertainment and lifestyle our brands create trusted content that informs inspires and connects with millions of consumers every day. Through HearstMade our award-winning branded content studio we partner with leading marketers to develop innovative audience-first campaigns that deliver meaningful results while maintaining the editorial excellence our brands are known for.

Key Responsibilities (What You Are Doing)

• Lead content strategy for health and fitness-focused RFPs developing compelling concepts and recommendations that align client objectives with audience insights platforms formats and distribution strategies.
• Partner closely with the HearstMade Health & Fitness Director marketing sales account management editors and other cross-functional teams to bring integrated branded content campaigns to life.
• Serve as the strategic and editorial lead for health and fitness content from ideation through execution managing multiple projects and timelines simultaneously.
• Assign brief and manage freelance writers and creators providing thoughtful editing feedback and guidance throughout the creative process.
• Write edit package and publish high-quality branded health and wellness contentincluding explainers product roundups athlete and patient profiles and other editorial formatsthat meets Hearsts editorial standards and client objectives.
• Support campaign execution by ensuring consistency across writing editing packaging review cycles and final deliverables.
• Navigate stakeholder feedback while balancing editorial integrity audience engagement and client expectations to successfully deliver complex branded content initiatives.

Qualifications (What Were Looking For)

• 4 years of experience in editorial content strategy branded content digital publishing or a related field with a strong background in health wellness and/or fitness content.
• Demonstrated ability to develop creative insight-driven content strategies that translate business objectives into compelling storytelling.
• Exceptional writing editing and content packaging skills with a strong editorial instinct and attention to detail.
• Deep understanding of digital content formats and social platforms with strong knowledge of Instagram TikTok and evolving audience behaviors.
• Experience managing freelance writers and creators including briefing editing and overseeing revisions.
• Strong communication and presentation skills with the ability to clearly articulate strategic recommendations and build alignment across cross-functional teams.
• Experience supporting branded content campaigns RFP responses client-facing initiatives or custom content programs is preferred.
• Familiarity with publishing CMS platforms SEO and AEO best practices ecommerce content and production workflows is a plus.
• Self-motivated collaborative adaptable and able to thrive in a fast-paced environment while managing multiple priorities.
• This is a hybrid role based in New York City requiring 4 days per week in the office.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media advertising tech fashion lifestyle and publishing shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs immersive workshops and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical dental and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks including a 401(k) plan with a generous company match.

The base salary range for this role is $73000$85000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience skills qualifications and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.

Required Experience:

Manager