Donor Lifecycle Engagement Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Donor Lifecycle Engagement Strategist based in United States. The Donor Lifecycle Engagement Strategist transforms donor insights and engagement strategies into personalized, coordinated supporter experiences that strengthen relationships and increase long-term donor value. This role focuses on designing, implementing, and optimizing automated email journeys and integrated communications for specific donor segments. Working across Marketing, Fundraising, Digital, Creative, Analytics, and Technology teams, you will translate audience insights into actionable workflows, communication plans, and measurable engagement initiatives. You will coordinate cross-channel touchpoints, maintain high standards for data quality and communication accuracy, and support the seamless transition of qualified prospects to fundraising teams. Through performance analysis, testing, and continuous improvement, you will help identify opportunities to increase donor engagement, retention, and revenue. This remote U. S. -based opportunity is ideal for an organized, collaborative, and donor-focused professional who enjoys combining marketing automation, project management, and data-driven decision-making to advance a meaningful mission. Accountabilities - Build and optimize donor journeys: Translate approved audience strategies, donor experience plans, and creative direction into measurable engagement journeys, including journey maps, communication plans, audience rules, triggers, messaging cadence, and decision logic.

- Manage marketing automation: Build, configure, schedule, and maintain multi-step email journeys using Salesforce Marketing Cloud, Klaviyo, or comparable platforms. - Coordinate audience selection and personalization: Collaborate with Fundraising, Digital Marketing, Direct Marketing, Operations, and Analytics teams to define audience segments, exclusions, and personalization requirements. - Ensure quality and delivery: Conduct end-to-end quality assurance covering audience counts, consent, exclusions, personalization, links, tracking, accessibility, rendering, approvals, and launch readiness. - Monitor active campaigns: Identify and resolve or escalate issues involving data, content, delivery timing, platform configuration, and communication performance. - Maintain operational documentation: Keep journey maps, configuration records, communication calendars, and process documentation accurate and up to date. - Lead integrated engagement delivery: Develop project plans, production schedules, review cycles, launch checklists, and decision timelines to coordinate stakeholders and ensure consistent execution. - Support donor qualification and handoffs: Work with fundraising teams to identify appropriate prospects, prepare relevant donor context, coordinate follow-up, document outcomes, and support transitions into portfolio management. - Coordinate cross-channel communications: Align automated email journeys with direct mail, website content, other media, and personalized outreach to deliver a consistent supporter experience. - Partner with creative teams: Translate creative strategies and messaging direction into production requirements, channel specifications, timelines, and approval workflows while coordinating internal creative resources and external agencies. - Measure and improve performance: Track journey participation, email engagement, donor response, conversion, retention, revenue, and qualified handoff activity using agreed performance indicators. - Design and evaluate experiments: Collaborate with relevant stakeholders to test messaging, cadence, personalization, channel mix, and behavioral triggers, translating findings into practical improvements.