Traffic Specialist - Hybrid

Traffic Specialist

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. AZ Blue offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

At AZ Blue, we have a hybrid workforce strategy, called Workability, that offers flexibility with how and where employees work. Our positions are classified as hybrid, onsite or remote. While the majority of our employees are hybrid, the following classifications drive our current minimum onsite requirements:

• Hybrid People Leaders: must reside in AZ, required to be onsite at least twice per week
• Hybrid Individual Contributors: must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per week
• Hybrid 2 (Operational Roles such as but not limited to: Customer Service, Claims Processors, and Correspondence positions): must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per month
• Onsite: daily onsite requirement based on the essential functions of the job
• Remote: not held to onsite requirements, however, leadership can request presence onsite for business reasons including but not limited to staff meetings, one-on-ones, training, and team building

Please note that onsite requirements may change in the future, based on business need, and job responsibilities. Most employees should expect onsite requirements and at a minimum of once per week.

This position is hybrid within the state of AZ only. This hybrid work opportunity requires residency, and work to be performed, within the State of Arizona.

Purpose of the Job

The Traffic Specialist serves as the primary point of contact for requests submitted to the Creative Services team. This experienced professional assesses and processes requests and develops production schedules for a wide variety of projects, including print, digital, social media, events, video, and multichannel campaigns.

The Traffic Specialist monitors and manages complex project schedules, identifies and resolves issues, and shifts assignments and schedules to keep timelines on track. This position requires strong decision-making and prioritization skills, as well as the ability to assign creative resources based on competencies, experience, and capacity.

This role bridges communication between Account Managers and creative team members to support streamlined and successful projects. The Traffic Specialist translates business partner requests into actionable assignments, enabling the development of on-target creative work with optimal time and cost efficiency. Strong project management, communication, and collaboration skills are required.

Required Qualifications

Required Work Experience

Level 1:

• 2 years of project management experience at an agency or within an in-house creative services organization.
• 3 years of experience working with internal clients, particularly creative, media, and analytics teams, to align campaign strategies, traffic goals, and performance metrics.
• 3 years of experience demonstrated exceptional organizational skills and the ability to manage multiple projects, priorities, and deadlines simultaneously in a fast-paced environment.
• 2 years of experience using project management and workflow tools such as Workfront or a similar platform.
• 2 years of experience adapting to and working on multiple initiatives and projects concurrently in a fast-paced environment.

Level 2:

• 5 years of project management experience at an agency or within an in-house creative services organization.
• 5 years of experience working with internal clients, particularly creative, media, and analytics teams, to align campaign strategies, traffic goals, and performance metrics.
• 5 years of experience demonstrated exceptional organizational skills and the ability to manage multiple projects, priorities, and deadlines simultaneously in a fast-paced environment.
• 5 years of experience using project management and workflow tools such as Workfront or a similar platform.
• Five years of experience adapting to and working on multiple initiatives and projects concurrently in a fast-paced environment.

Required Education

• College degree.

Required Licenses

• None.

Required Certifications

• None.

Preferred Qualifications

Preferred Work Experience

Level 1:

• 3 years of experience prioritizing tasks and meeting tight deadlines in a fast-paced environment while maintaining attention to detail and accuracy.
• 3 years of experience working with analytics and reporting tools to measure campaign effectiveness.
• 3 years of experience applying compliance requirements, brand standards, and industry best practices.
• 3 years of experience using digital asset management systems.

Level 2:

• 5 years of experience prioritizing tasks and meeting tight deadlines in a fast-paced environment while maintaining attention to detail and accuracy.
• 5 years of experience working with analytics and reporting tools to measure campaign effectiveness.
• 5 years of experience applying compliance requirements, brand standards, and industry best practices.
• 5 years of experience using digital asset management systems.

Preferred Education

• None specified.

Preferred Licenses

• None specified.

Preferred Certifications

• None specified.

Essential Job Functions and Responsibilities

Level 1

• Performs job functions with minimal oversight.
• Analyze and assess requests to determine whether projects are ready for execution.
• Ensure graphic designers, copywriters, and videographers understand their assignments, and remove roadblocks throughout the project lifecycle.
• Analyze marketing requests and ensure information is clear and complete for creative development.
• Collaborate with creative team members to estimate work effort and create production schedules, shifting work as needed.
• Negotiate timelines based on team workloads.
• Work with the Creative Services Manager to train Creative Services clients on processes and systems.
• Partner with the Creative Director and Creative Managers to establish methods for continuous process improvement.
• Build, troubleshoot, and improve reports, dashboards, workflows, and other tools within the project management system to increase efficiency.
• Work closely with Creative Services management to define, implement, and maintain policies and procedures that support the on-time and on-budget development and delivery of marketing materials.

Level 2

• Performs job functions with considerable autonomy and completes all Level 1 responsibilities in addition to the following:
• Manage complex campaign projects and lead status meetings to review progress, identify risks, and recommend solutions.
• Serve as co-lead administrator for the Workfront project management system, updating and maintaining the system to support operational goals.
• Lead cross-functional efforts to align teams on process improvements.
• Coordinate with marketing, digital, and analytics teams to align creative efforts with strategic goals, including campaign planning, media strategy, and customer engagement.
• Encourage the adoption of artificial intelligence tools, including ChatGPT and Microsoft Copilot, to enhance creative output and operational efficiency.
• Develop and maintain process documentation to support consistent onboarding and client collaboration.
• Partner with the Creative Director and Creative Managers to drive continuous process improvement.
• Support career development through workshops, webinars, and feedback sessions focused on communication and leadership skills.
• Align traffic operations with broader marketing and creative strategies.

Responsibilities for Both Levels

• Maintain current knowledge of developments in technology-related industries.
• Adapt quickly to changes in business priorities or decisions and communicate changes effectively to all parties.
• Analyze marketing requests and ensure information is clear and complete for creative development.
• Collaborate with creative team members to estimate work effort and create production schedules, shifting work as needed.
• Participate in corporate quality programs.
• The position has an onsite expectation of 1 day per week and requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.
• Perform other