Sr. Director, Product Marketing

Job Description

Job Description

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. 

What We're Looking For:

We are looking for an individual to lead the Degree Product Marketing & Portfolio Strategy team (Director level and below). The team owns 2U's up-to-date view of the degree verticals we operate in and the products launched with current university partners, and produces the research, narrative, financial modeling, and recommendations behind new products (e.g., new graduate degree programs), new verticals, and enhancements to existing products across the 2U portfolio.

This role sits at the intersection of portfolio strategy and partnership development: it owns evaluation of new program opportunities and product-market fit, and it directly supports partnership development and deal-stage conversations with data-driven recommendations. As the team's remit has grown, this individual is expected to operate as a strategic partner to the Chief Partnership Officer and BD/Partnerships leadership, not solely as a marketing function in service of them.

In an ever-changing environment, this individual should be able to balance multiple short- and long-term deliverables across portfolio strategy, new program evaluation, partnership support, and existing product optimization; ensure on-time and accurate delivery of work products; and help drive 2U to meet its long-term strategic, launch, and financial goals.

This is a remote position with travel involved.

Responsibilities Include, But Are Not Limited To:

• Portfolio Strategy / Own the development of 2U's degree portfolio strategy — identifying high-potential education verticals and market opportunities that align with 2U's growth strategy, and building the analytical framework the business uses to prioritize where to invest.
• Product Enhancements — Partner with cross-functional teams across Marketing, Product Strategy, Alt Cred, and Degree to monitor conversion trends across existing products, and drive enhancement strategies that mitigate risk and capture opportunity across the launched portfolio. Identify disruptive, non-obvious approaches to problems that return measurable value. Lead initiatives that use data and research to improve conversion, enrollment outcomes, and long-term program sustainability.
• Team Management — Own the performance, development, and output quality of the Product Marketing Directors (and analysts below); set team priorities and ensure the team's work products meet the bar for exec- and partner-facing use.
• New Product and Partnership Narrative — Support the Director of Product Marketing, Pipeline on the evaluation of inbound and proactive new-program opportunities with prospective and current university partners. Foster the development of business cases — market analysis, program viability assessments, financial projections, and strategic recommendations. Be a direct analytical and narrative partner to Business Development and Partnerships leadership in deal-stage conversations, providing data-driven insight that shapes deal strategy rather than simply supporting it after the fact.
• 2U Product Positioning — Own the strategy behind how 2U, and 2U's university partners and programs, are positioned in market. Direct the team's synthesis of input from business stakeholders and 2U's analytics functions into the data and narrative needed to drive superior outcomes for existing and new products. 

Things That Should Be In Your Background:

• Bachelor's degree required; Master's degree a plus
• 8-12 years of experience in marketing and sales strategy, ideally at a growing software company or in higher education
• Demonstrated experience supporting or driving partnership/deal-stage strategy, not solely internal marketing strategy
• A track record of building strong relationships with senior stakeholders, including C-suite
• Strong quantitative fluency — able to build and defend financial and market-sizing models independently
• Strong detail orientation and follow-through
• Ability to think outside the box and find creative, unorthodox solutions when needed
• Must be a self-starter able to prioritize multiple assignments simultaneously in a fast-changing environment
• Ability to make sound, well-reasoned decisions under ambiguity

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. 

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is $170,000 - $215,000 with potential bonus eligibility.  Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: View email address on ziprecruiter.com.  

About 2U

2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world's leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master's degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.