Store Manager

Store Manager

Comfrt is more than just an apparel brand; we are a mental wellness movement. We specialize in creating high-quality, functional products—like our signature Weighted Zip Hoodie—designed to ease stress, calm anxiety, and provide the "feeling of a hug." Our community is built on authenticity, and our retail spaces are designed to be safe havens for our customers to unplug and find their comfort zone.

Comfrt is looking for a high-energy, strategically-minded Store Manager to lead our retail store at American Dream. As the Store Manager, you are the CEO of your four walls. You are responsible for the full lifecycle of the store—from talent acquisition and team culture to P&L ownership and operational excellence. You will translate our viral online energy into a high-performing physical retail experience.

Talent Acquisition & People Leadership

• Full-Cycle Recruitment: The Store Manager owns the hiring process. You are responsible for sourcing, interviewing, and onboarding a diverse team that reflects the Comfrt brand voice.
• Performance Management: Conduct regular performance reviews and provide consistent coaching to develop a pipeline of future leaders.
• Culture of Comfort: Foster a positive, inclusive environment where employees feel empowered to interact with customers as "friends" rather than sales associates.
• Sales Floor Management: Maintain a constant presence to provide real-time coaching, drive immediate sales results, and ensure the brand "vibe" is upheld during every hour of operation.

Financial & P&L Ownership

• P&L Management: Take full accountability for the store's Profit & Loss statement. Monitor controllable expenses, including labor, supplies, and shrink, to maximize bottom-line profitability.
• KPI Accountability: Drive consistent results across all key performance indicators.
• Business Strategy: Identify opportunities for growth by analyzing weekly and monthly business trends and executing strategic pivots to meet targets.

Inventory Accuracy & Operational Excellence

• Inventory Integrity: Oversee all BOH operations to ensure 100% inventory accuracy. Lead regular cycle counts and full physical inventories.
• Shrink Reduction: Implement and enforce strict loss prevention and stock handling procedures to minimize discrepancy and theft.
• Product Life Cycle: Ensure all shipments (including weighted gear up to 40 lbs) are processed and floor-ready within 24 hours. Strategically lead daily replenishment by identifying bestsellers and adjusting floor placement to maximize visibility and sales.
• Visual Standards: Maintain 100% execution of the brand's visual directives. Ensure all mannequins, folded stacks, and hanging displays represent the "premium unplugged" sanctuary aesthetic.

Social Media & In-Store Activations

• Social Content: Lead the store in creating daily, high-energy content for TikTok/Reels to bridge the gap between our online community and our MOA physical space.
• Event Execution: Manage in-store activations and product drops that create "hype" and drive consistent foot traffic.

Qualifications

• 6+ years of retail management experience; 2+ years in high-volume operations.
• Proven experience managing a full P&L and hitting aggressive KPI targets.
• Direct experience in recruitment and talent development.
• Comfortability with social media content creation and public brand representation.
• Must be available for peak retail periods including Black Friday and the holiday season.

Compensation and Benefits

• Base Salary Range $75,000 - $85,000 DOE
• Participation in the Comfrt Retail Bonus Program.
• Comprehensive medical, dental, and vision coverage.
• 401(k) program with company match.
• Generous employee discount on all Comfrt products

Comfrt is an equal opportunity employer. We recruit, hire, train, promote, and compensate individuals based on their qualifications, merit, and business needs, without regard to any characteristic protected by the New Jersey Law Against Discrimination or other applicable federal, state, or local laws. We believe diverse backgrounds and perspectives make our team and our products better, and we encourage people from all communities to apply, including those who may not meet every listed qualification.

Comfrt provides reasonable accommodations to qualified applicants and employees with disabilities, for sincerely held religious beliefs, practices, or observances, and for pregnancy, childbirth, and related medical conditions, in accordance with applicable law. Accommodations will be provided unless doing so would impose an undue hardship where permitted by law.

Applicants who need an accommodation during the application or interview process, and employees who need an accommodation at work, may contact View email address on click.appcast.io. Accommodation requests will be handled discreetly and shared only as reasonably necessary to evaluate, coordinate, or implement the requested accommodation, consistent with applicable law.