Technical Product Marketing Specialist

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. About Caterpillar Oil & Gas and Marine: Caterpillar's Oil and Gas division provides superior products and service solutions to make our customers more efficient and lower total cost of ownership. Globally, we deliver engineered oilfield and drilling equipment repair and certification, mechanical and rotating equipment repairs and upgrades, rapid prototyping of spare parts, robust asset management, operation and maintenance and field engineering services. We offer a wide range of career opportunities across a variety of technical and business roles in engineering and service locations worldwide. Join our team and help build engineering solutions that change the industry. About the role: The Caterpillar Oil & Gas and Marine Division has an exciting opportunity for a Technical Product Marketing Specialist located in Houston, Texas. As a member of the Global Marketing Communications team, the Product Marketing Specialist supports the introduction and maintenance of product-focused marketing materials by collaborating with product managers, engineers and commercial and sales teams to ensure our products' features and benefits messages are clearly communicated to the target audiences. Further, this role is the key liaison between product development and the marketing department in the development of a variety of sales support and marketing materials for new and existing products and services. You will play a key role in collaboration with the marketing campaign team to deliver product content across a range of marketing channels to meet new product go-to market strategy goals. What You Will Do Create educational and product marketing content across platforms, ensuring clear, consistent communication of product value and features to internal, external and dealer audiences. Collaborate with engineers, key stakeholders and agencies to plan and execute both the development of new and the maintenance of existing materials including spec sheets, brochures, dealer selling guides, webpages and related product-focused content. Perform market and competitive research to inform strategy. Lead marketing content efforts across channels. Manage photography and video production and manage these assets through marketing distribution systems. Oversee marketing budgets to meet product marketing strategies. What You Will Have Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market. Level Working Knowledge: Assesses alternative delivery mechanisms for promotional and marketing communications. Assists in the development of marketing communication materials. Effective Communications: Understanding of effective communication concepts, tools, and techniques; ability to effectively transmit, receive and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Level Working Knowledge: Listens to feedback without defensiveness and uses it for own communication effectiveness. Makes oral presentations and writes reports needed for own work. Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Level Working Knowledge: Shares ideas and is open to other opinions and views. Analyzes own assignments and work environment for creative changes. Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in business decisions and ability to leverage that information in creating customized solutions. Level Working Knowledge: Communicates the importance of customer needs/expectations and commits to resolving them. Researches and verifies customer needs and expectations. Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner. Level Basic Understanding: Demonstrates a basic understanding of the concept of collaborative processes. Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). Level Basic Understanding: Identifies the roles and responsibilities of own and vendor or supplier's staff. Top Candidates Will Also Have Bachelor's degree in marketing, communications, a related field or equivalent working experience. 3-5 years marketing, communications or related experience ideally in a technical product marketing focused role. Ability to simplify information for communication with different audiences using a variety of channels. Highly detail oriented with strong multitasking skills. Strong project and prioritization management, collaboration and creative skills. Experience working and communicating with all levels of an organization. Background in the oil, gas and/or marine industries is desirable and will enhance success in this role. Summary Pay Range: $89,210.00 - $133,810.00 Benefits Medical, dental, and vision benefits* Paid time off plan (Vacation, Holidays, Volunteer, etc.)* 401(k) savings plans* Health Savings Account (HSA)* Flexible Spending Accounts (FSAs)* Health Lifestyle Programs* Employee Assistance Program* Voluntary Benefits and Employee Discounts* Career Development* Incentive bonus* Disability benefits Life Insurance* Parental leave Adoption benefits* Tuition Reimbursement * These benefits also apply to part-time employees Visa sponsorship is not available for this position. Relocation is not available for this position. Travel up to 15% required. Position is based out of Houston, TX. Requires working onsite five days a week. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. #J-18808-Ljbffr