Manager, Data & Platform Solutions

Overview The Data and Platform Solutions teams are experts that help deliver better marketing decisions using data, and apply expertise in how audience data can help impact a client’s business. Working closely with the media planning, investment, and analytics teams we translate client goals and objectives into actionable data using internal agency or external client technologies such as DMPs, RMNs, and CDPs. Our team goals are to educate on uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate key insights and profiles to align with strategic planning, and maximize value of our client partnerships. The Manager of Data & Platform Solutions is specifically responsible for audience profiling, activating audience data, and managing the technology platforms that drive better marketing decisions in partnership with the media team. This highly motivated, detail‑oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data and their technology stack. The successful candidate is a curious problem solver with a knack for telling stories through data. Responsibilities Manage day‑to‑day operations in platforms, like a DMP, CDP, and/or DSP Execute on audience data to impact media strategies for client account(s) Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups Mine category and brand data that will uncover insights that will drive business results Integrate and work in partnership with client research, insights and analytics teams to make data a cornerstone for smarter planning Act as internal resource to demonstrate agency knowledge of data strategies and communicate complex concepts to a non‑technical audience Help answer client questions, create client‑ready presentations, and present at client meetings Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.) Maintain knowledge of current Ad & MarTech media trends Qualifications 3+ years of experience preferred in digital media, ad technology, ad operations, or analytics Self‑starter who is quick to learn and eager to contribute Naturally curious and thrives in environments that require out‑of‑the‑box thinking Excellent interpersonal, verbal, written communication, and presentation skills Experience managing multiple, competing priorities, duties and/or projects with the ability to work independently and in a team setting Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus Expertise in both digital and offline media planning, across all channels, with a deep understanding of latest and emerging buying models (retail or commerce experience a plus) Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research) Additional Information Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: USD $88,540.00 – USD $141,687.00 annually. If you require accommodation or assistance with the application or onboarding process, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Veterans encouraged to apply. #J-18808-Ljbffr Publicis Groupe Holdings B.V